No, Kate Moss has not gone plum crazy. She's just crazy for plums, apparently. And making them into jam. The supermodel is reportedly turning her preserve-making hobby into an official line of jams called Kate's Damson Jam (a damson is a type of plum). Even daughter Lila Grace, seven, is helping out to make jam with mum up at their Cotswold estate, according to UK tab The Sun. "It started as a hobby, but she's taking it a lot more seriously after glowing feedback from friends and family," a source told The Sun. "She's hoping her plum conserve will be a hit with the public." The paper also reports that Moss has asked Sir Philip Green and Simon Cowell for their feedback and help in stocking her plum product.