How the social media-only brand plans to reach Generation Z girls, no matter which platform they pick next.
Editors-turned-media moguls Hillary Kerr and Katherine Power reflect on the decade that has passed since they launched "Who What Wear."
The accessibly priced and trendy collection hit stores for the first time on January 31.
The celebrity-focused fashion site will provide insight into exactly what its readers want to shop.
Not only do I love Who What Wear for its daily dose of celebrity style and fashion inspiration, I also love the site's founders Hillary Kerr and Katherine Power, because they're not only nice and adorable, but also inspiring. These two former magazine editors have taken a topic no one else really does well--celebrity fashion--and made it into something cool, but still accessible. So I was thrilled to hear that the duo was launching their second book, What to Wear Where: The How-to Handbook for Any Style Situation. I've always been a fan of their instructive videos explaining how to wear a certain look, whether it's a pleated skirt or high-waisted bell bottoms. (Just because I'm a fashion writer doesn't mean I'm a stylist!) The book is fantastic because it gives you outfit options for pretty much every situation, from a first date to your high school reunion. Even if you fancy yourself a super stylist, it's a good place to get ideas.
Attention online shopping addicts: Tired of keeping track of the items you like, trying to remember a million different passwords for different e-commerce sites, staying on top of orders, and constantly refilling shipment information? Your life just got easier. A new online shopping tool by Visa called Rightcliq, launching today, aims to simplify the online shopping experience. It allows you to consolidate all your browsing within one place so you can visually compare potential purchases, stores all your checkout and shipping information, and tracks all your purchases. Depending on your credit score, this could be a good or bad thing. The tool piqued our interest because Katherine Power and Hillary Kerr, the lovely ladies behind Who What Wear, are endorsing it. In fact, Power says Visa beat them to the chase on this one. "We never get out of the office during business hours so we do the majority of our shopping online," says Katherine Power. "We really thought about how we could build this ourselves for our site before this came along because it’s so necessary with all of the options for online shopping."