Balenciaga Hires LVMH Alum Katherine Ross to Refocuss Its US Communications Strategy
Balenciaga, part of PPR's Gucci Group, may be well-regarded for its trend-withstanding handbags and innovative runway shows. But when it comes to marketing, the luxury label typically takes the traditional route, choosing the occasional magazine advertisement as its main source of communicating its brand to clients. At least those living in the US. Until now.