Kelly Cook

Fashion brands and their favorite bloggers have been playing with native advertising for years, often with unpredictable -- and frustrating -- results. Have we reached an impasse?

With a blog name like "Bag Snob," you can be sure owners Tina Craig and Kelly Cook know a thing or two about what makes a good bag.

So we say the personal style blogger isn't going anywhere—in fact, she's more powerful than ever.