Kelly Cook

Fashion brands and their favorite bloggers have been playing with native advertising for years, often with unpredictable -- and frustrating -- results. Have we reached an impasse?

With a blog name like "Bag Snob," you can be sure owners Tina Craig and Kelly Cook know a thing or two about what makes a good bag.

So we say the personal style blogger isn't going anywhere—in fact, she's more powerful than ever.

And the Bride Wore Vera: Lovely Lily Aldridge wore a custom Vera Wang gown for her marriage to Kings of Leon frontman Caleb Followill in Cali on Thursday. (He looked super handsome in a grey Gucci suit.) Congrats to the happy couple! {Telegraph} J.Lo's Biggest Failure: Jennifer Lopez says the biggest disappointment of her career has been her failed fashion lines. "“I just felt like I never got a fair chance to do it right." PS: Tommy Hilfiger is one of the backers of her new Kohl's collection with husband Marc Anthony. {NYTimes} Carol Smith to Hearst: The former Elle chief brand officer will now run the publishing side of Harper's Bazaar. Good for her. {Adweek}