Kirna Zabete

The second installment of Target's new "The Shops at Target" retail format, wherein the retailer taps "off-the-beaten-path" boutiques to create limited collections to sell in a shop-in-shop format, will hit stores pretty soon. We already told you what to expect, like collabs with a couple of our fave NYC boutiques Kirna Zabete and Odin, and now we finally have pictures!

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Target held a press preview today for the second installment of The Shops at Target, and yet again the retail giant delivers affordable goods with serious street cred. For those of you not in the know yet, the concept is this: Target taps off-the-beaten-path, often high-end boutiques from around the country to collaborate on collections that are sold in a “shop within-a-store” feel. The "shops" have replaced our beloved Go Target designer collaborations--but there's no reason to be sad about it. Following the success of the first round which included collections from The Webster (Miami’s go-to for luxe shopping) and Cos Bar (Aspen’s premier beauty boutique), Target revealed a second round to hit stores September 9th. The biggest buzz surrounds Kirna Zabete, the Soho boutique that has helped foster the careers of heavy hitters like Rick Owens and Proenza thanks to savvy owners Sarah Easley and Beth Buccini.

Odin has become NYC's one stop shop for cool, stylish-yet-masculine men's clothing, accessories and grooming products from a well-edited mix of label