Remember Kardashian Beauty?

Plus, why she chose to partner with Ulta over Sephora for KKW Fragrance.

Before KKW Beauty and Kylie Cosmetics, there was... a whole hell of a lot of legal controversy.

These up-and-coming makeup, hair and skin-care companies are generating a lot of buzz right now.

The most playful, craveable and disrupt-able products from the beauty industry's biggest party.

A new drop is coming this month.

Mario Dedivanovic himself let us in on what went into creating the new KKW x Mario collaboration.

And the campaign images are worth taking a moment to appreciate.

And yes, Kardashian has random celebrities texting her to ask what work they should get done.

Plus, Eckhaus Latta is looking to scale.

It was thoroughly On Brand.

Meet the Kimoji-KKW Fragrance crossover perfume line.

It's official: The entire Kardashian/Jenner clan is koming for your beauty kollection.

Shout-out to Rihanna, Kim Kardashian and Pat McGrath for making the past 12 months a bit more beautiful.

The past 12 months have proven that celebrities are the ultimate influencers.

"It's amazing when you can really go head-to-head with some major brands, just doing it our own way."

What's more, she did so without traditional marketing. Damn.

First: The campaign imagery is [insert fire emoji here].

Here are the 13 best tips, tricks and tidbits I picked up.

Yes, she knows a thing or two about makeup.

Just as the reality star/mogul herself predicted.

I had a lovely chat with the reality star and entrepreneur about KKW Beauty, minimalist branding and her daughter's makeup preferences and I don't know what's real anymore.