KKW Beauty

Kim Kardashian West and Kylie Jenner both recently announced major rebranding overhauls of their beauty companies — and rumors about what's really going on abound.

Plus, Choire Sicha is stepping down from "The New York Times" Styles section.

Per new trademark filings, the Kardashian matriarch will follow in the footsteps of her daughters with her own eponymous cosmetics and skin care.

Plus, what's happening with Bottega Veneta's social media?

A beauty product — and a celebrity brand — for every taste.

The cosmetics conglomerate will acquire a 20% stake in the KKW Beauty business and help it expand into new categories.

Spanning skin care, hair styling, DIY nail art and makeup techniques.

Like so many companies around the globe, KKW Beauty and Kylie Cosmetics have temporarily ceased product fulfillment.

Remember Kardashian Beauty?

Plus, why she chose to partner with Ulta over Sephora for KKW Fragrance.

Before KKW Beauty and Kylie Cosmetics, there was... a whole hell of a lot of legal controversy.

These up-and-coming makeup, hair and skin-care companies are generating a lot of buzz right now.

The most playful, craveable and disrupt-able products from the beauty industry's biggest party.

A new drop is coming this month.

Mario Dedivanovic himself let us in on what went into creating the new KKW x Mario collaboration.

And the campaign images are worth taking a moment to appreciate.

And yes, Kardashian has random celebrities texting her to ask what work they should get done.

Plus, Eckhaus Latta is looking to scale.

It was thoroughly On Brand.

Meet the Kimoji-KKW Fragrance crossover perfume line.

It's official: The entire Kardashian/Jenner clan is koming for your beauty kollection.

Shout-out to Rihanna, Kim Kardashian and Pat McGrath for making the past 12 months a bit more beautiful.