Plus, why she chose to partner with Ulta over Sephora for KKW Fragrance.

• By Stephanie Saltzman
  Dec 4, 2018

Before KKW Beauty and Kylie Cosmetics, there was... a whole hell of a lot of legal controversy.

• By Stephanie Saltzman
  Aug 30, 2018

These up-and-coming makeup, hair and skin-care companies are generating a lot of buzz right now.

• By Stephanie Saltzman
  Jul 4, 2018

The most playful, craveable and disrupt-able products from the beauty industry's biggest party.

• By Lauren Hubbard
  Apr 23, 2018

A new drop is coming this month.

• By Dara Prant
  Apr 18, 2018

Mario Dedivanovic himself let us in on what went into creating the new KKW x Mario collaboration.

• By Stephanie Saltzman
  Apr 4, 2018

And the campaign images are worth taking a moment to appreciate.

• By Stephanie Saltzman
  Mar 13, 2018

And yes, Kardashian has random celebrities texting her to ask what work they should get done.

• By Dhani Mau
  Mar 7, 2018

Plus, Eckhaus Latta is looking to scale.

• By Dara Prant
  Feb 9, 2018

It was thoroughly On Brand.

• By Stephanie Saltzman
  Feb 2, 2018

Meet the Kimoji-KKW Fragrance crossover perfume line.

• By Stephanie Saltzman
  Jan 23, 2018

It's official: The entire Kardashian/Jenner clan is koming for your beauty kollection.

• By Stephanie Saltzman
  Jan 22, 2018

Shout-out to Rihanna, Kim Kardashian and Pat McGrath for making the past 12 months a bit more beautiful.

• By Megan McIntyre
  Dec 28, 2017

The past 12 months have proven that celebrities are the ultimate influencers.

• By Amber Katz
  Dec 8, 2017

"It's amazing when you can really go head-to-head with some major brands, just doing it our own way."

• By Stephanie Saltzman
  Nov 28, 2017

What's more, she did so without traditional marketing. Damn.

• By Stephanie Saltzman
  Nov 16, 2017

First: The campaign imagery is [insert fire emoji here].

• By Stephanie Saltzman
  Oct 25, 2017

Here are the 13 best tips, tricks and tidbits I picked up.

• By Chloe Hall
  Aug 21, 2017

Yes, she knows a thing or two about makeup.

• By Stephanie Saltzman
  Jun 29, 2017

Just as the reality star/mogul herself predicted.

• By Stephanie Saltzman
  Jun 21, 2017

I had a lovely chat with the reality star and entrepreneur about KKW Beauty, minimalist branding and her daughter's makeup preferences and I don't know what's real anymore.

• By Dhani Mau
  Jun 21, 2017

Plus, who will win the battle for retail supremacy — Wal-Mart or Amazon?

• By Whitney Bauck
  Jun 19, 2017