Kim Kardashian West Says 'There Is Room for Everyone' in the Beauty Industry
Plus, why she chose to partner with Ulta over Sephora for KKW Fragrance.
Plus, why she chose to partner with Ulta over Sephora for KKW Fragrance.
It was thoroughly On Brand.
Meet the Kimoji-KKW Fragrance crossover perfume line.
"It's amazing when you can really go head-to-head with some major brands, just doing it our own way."
What's more, she did so without traditional marketing. Damn.
First: The campaign imagery is [insert fire emoji here].