Knix Is Really, Actually Listening to How Much You Hate Your Underwear
The research-driven intimates brand wants to put "consumer" back in direct-to-consumer.
Knix Wear
Must Read: Badgley Mischka Buys Back Trademark Rights, Lena Dunham Apologizes to 'Tentaciones' for Photoshop Accusations
Plus, how Knix Wear raised $1.1 million on Kickstarter for its Evolution Bra in 30 days.