Please Don't Call J-Beauty 'the New K-Beauty'
Japanese brands are not having it with the comparison.
korean beauty
Panacea, a Gender-Neutral, K-Beauty-Inspired Brand, Wants to Change Your Approach To Skin Care
"We want to break down the stigma that beauty is confined to a specific group of people."
The 2-Second Skin-Care Step That'll Save Your Face This Winter
It's as simple as it is effective.
11 Expert-Approved Gift Picks for the K-Beauty Obsessed
Four Korean-beauty pioneers share their favorite products of the season.
How Chriselle Lim Turned a Beauty Blog and YouTube Channel Into a Massive Influencer Success Story
"My mom thought I was crazy; she didn't really understand why I wanted to quit my salaried job to pursue my not-paying YouTube channel. It sounded absurd."
How New Beauty Store Riley Rose Was Designed to Be the Ultimate 'Homage to Millennials'
The daughters of the Forever 21 founders know what they're doing.
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6 K-Beauty Trends You Can Expect to See Everywhere This Fall
We caught up with Peach & Lily's Alicia Yoon, fresh from a trip to Seoul.
Can We All Agree That K-Beauty is Far More Than Just a Trend?
Think K-beauty is a bubble that's going to burst soon? Hardly.
Stephanie's Magical Overnight Pimple Treatment
A non-irritating, non-annoying, inexpensive way to obliterate breakouts while you sleep.
How to Find the Best Face Mask For Your Skin Type
Plus, 31 different complexion-perfecting options we love.
How to Do a 10-Step Korean Skin-Care Routine Using Only Drugstore Products
Calling all skin-care junkies.
How Chinese Culture is Carving Out its Place in the Western Beauty Industry
A look at the important strides being made when it comes to the representation and celebration of Chinese ingredients, traditions and innovations in the Western beauty market.
ICYMI: Covering Melania Trump's Style, Winter Is Coming & Lots of Things to Buy
A must-read roundup of our most popular stories of the week. You're welcome.
Opening Ceremony Will Begin Selling K-Beauty Products, Just in Time for the Holidays
The Korean beauty trend is still going strong here in the U.S.
These Were The Most Popular K-Beauty Products of 2016
According to top Korean beauty retailer Soko Glam.
Hey, Quick Question: Do Your Breasts Need Their Own Face Mask?
Chest masks could be your next skin-care frontier.
ICYMI: Popular K-Beauty Products, Olympic Uniforms & (Bad) Knockoffs/(Good) Dupes
A must-read roundup of our most popular stories of the week. You're welcome.
25 Korean Beauty Products That Are Super Popular in the U.S.
Sheet masks and cleansing oils abound.
Is the Korean Beauty Regimen a Feminist Act? Depends Whom You Ask
An article implying such has drawn controversy. Here, popular K-Beauty bloggers defend their stances.
How I Became a Korean Beauty Guru
In just three years, Sokoglam’s Charlotte Cho went from packing boxes of essence in her Seoul living room to writing the book on Korean skin care — literally.
8 New Korean Beauty Brands You Must Try Right Now
There's a cornucopia of skin care to be thankful for this month.
Could Acne Patches Be the Answer To All Your Spot Treatment Needs?
They're all the rage in Korea. (And they work!)