Meet the Watermelon Glow Jelly Sheet Mask, the latest addition to the K-beauty brand's cult-favorite watermelon range.

• By Stephanie Saltzman
  May 22, 2018

Japanese brands are not having it with the comparison.

• By Megan McIntyre
  Mar 12, 2018

"We want to break down the stigma that beauty is confined to a specific group of people."

• By AnnaMarie Houlis
  Jan 25, 2018

It's as simple as it is effective.

• By Lauren Caruso
  Jan 18, 2018

Four Korean-beauty pioneers share their favorite products of the season.

• By Ruby Buddemeyer
  Nov 29, 2017

"My mom thought I was crazy; she didn't really understand why I wanted to quit my salaried job to pursue my not-paying YouTube channel. It sounded absurd."

• By AnnaMarie Houlis
  Nov 27, 2017

The daughters of the Forever 21 founders know what they're doing.

• By Dhani Mau
  Oct 5, 2017

We caught up with Peach & Lily's Alicia Yoon, fresh from a trip to Seoul.

• By Stephanie Saltzman
  Sep 11, 2017

Think K-beauty is a bubble that's going to burst soon? Hardly.

• By Arabelle Sicardi
  Apr 17, 2017

A non-irritating, non-annoying, inexpensive way to obliterate breakouts while you sleep.

• By Stephanie Saltzman
  Mar 21, 2017

Plus, 31 different complexion-perfecting options we love.

• By Karina Hoshikawa
  Mar 3, 2017

This year is going to be major for K-beauty.

• By Renee Jacques
  Jan 30, 2017

Calling all skin-care junkies.

• By Stephanie Saltzman
  Jan 6, 2017

A look at the important strides being made when it comes to the representation and celebration of Chinese ingredients, traditions and innovations in the Western beauty market.

• By Noël Duan
  Dec 7, 2016

A must-read roundup of our most popular stories of the week. You're welcome.

• By Fashionista
  Nov 27, 2016

The Korean beauty trend is still going strong here in the U.S.

• By Stephanie Saltzman
  Nov 22, 2016

For the Korean-beauty obsessive in your life.

• By Renee Jacques
  Nov 22, 2016

According to top Korean beauty retailer Soko Glam.

• By Stephanie Saltzman
  Oct 31, 2016

Chest masks could be your next skin-care frontier.

• By Lauren Hubbard
  Oct 25, 2016

A must-read roundup of our most popular stories of the week. You're welcome.

• By Fashionista
  Aug 14, 2016

Sheet masks and cleansing oils abound.

• By Lauren Hubbard
  Aug 9, 2016

An article implying such has drawn controversy. Here, popular K-Beauty bloggers defend their stances.

• By Cheryl Wischhover
  Jan 8, 2016

In just three years, Sokoglam’s Charlotte Cho went from packing boxes of essence in her Seoul living room to writing the book on Korean skin care — literally.

• By Cheryl Wischhover
  Nov 10, 2015

There's a cornucopia of skin care to be thankful for this month.

• By Cheryl Wischhover
  Nov 5, 2015