Meet the Designers Transforming Africa's Retail Scene, Part Three: KoshieO
Earlier this year, our reporter, Zandile Blay, traveled through West Africa to meet some of the talented young designers who are changing Africa’s retail landscape with their chic African-inspired, Western-influenced wears. So far, we've covered Jewel by Lisa’s Lisa Folawiyo and Loza Maleombho. Next up: Nina Baksmaty of Koshie O, who hales from Ghana. When Franca Sozanni and Roberto Cavalli waltzed through West Africa in search of notable brands, KoshieO caught their eye. The label, founded by Nina Baksmaty, was one of several seen by Sozanni and Cavalli. This led to the opportunity to showcase her pieces during an invite-only event held by Italian Vogue in New York City in February. The resulting press has served to attract more clients drawn to Baksmaty’s vibrant and highly wearable wares. Read on to see how she’s leveraged it to help her quickly expanding brand.