Per new trademark filings, the Kardashian matriarch will follow in the footsteps of her daughters with her own eponymous cosmetics and skin care.

Plus, nail salons are struggling — and pivoting — amidst the pandemic.

See what all the celebs wore here.

The news comes after months of rumors about a deal.

And no — they don't all involve smoky eyes.

Stay tuned for the launch of Kardashian Kloset.

Plus, Generation Z's internal conflict with fast fashion.

Entrepreneur Olivia Carr always knew America's most famous family would love her silk pillowcases.

She really misses the hot-pink Kelly bag she bought with Kris Jenner.

At the "Vogue" Forces of Fashion conference, the Momager™ filled us in on how she manages her family of influencers and entrepreneurs.

Before KKW Beauty and Kylie Cosmetics, there was... a whole hell of a lot of legal controversy.

Kris Jenner, Kim Kardashian and North West celebrate the Peekaboo bag's 10th anniversary.

Plus, how the Kardashian empire will live on if "Keeping Up With the Kardashians" ever goes off the air.

All of your favorite big- and small-screen stars were there.

@kyliecosmetics is dead. @kriscosmetics is alive.

And the campaign images are worth taking a moment to appreciate.

The cosmetics mogul gave what is easily the most candid and in-depth interview so far about her rapidly growing business.

Kendall Jenner, Grace Elizabeth, Sailor Brinkley Cook and Eniko Mihalik were among the red carpet looks with plunging necklines.

Plus, Cheetos fine jewelry is a thing that exists.

She sat front row with Carine Roitfeld, Kourtney Kardashian, Kris Jenner and Corey Gamble.

Because the photo calls are just as chic as the red carpet.

The momager and the beauty mogul were on set with Alexander Wang for a "secret project" on Tuesday.

We caught up with the Kardashian-Jenner matriarch in Paris to discuss her '80s designer wardrobe, palling around with Karl Lagerfeld and Kendall Jenner's modeling industry bullies.