Kylie Cosmetics

Kim Kardashian West and Kylie Jenner both recently announced major rebranding overhauls of their beauty companies — and rumors about what's really going on abound.

Per new trademark filings, the Kardashian matriarch will follow in the footsteps of her daughters with her own eponymous cosmetics and skin care.

A beauty product — and a celebrity brand — for every taste.

The cosmetics conglomerate will acquire a 20% stake in the KKW Beauty business and help it expand into new categories.

Plus, British "Vogue"'s July 2020 issue spotlights frontline workers in the U.K.

Plus, beauty founders share how they are navigating the coronavirus crisis and experts turn a critical eye on the transparency movement.

It's certainly an inspiring way for the entrepreneur behind a massively successful cosmetics company to give back.

Like so many companies around the globe, KKW Beauty and Kylie Cosmetics have temporarily ceased product fulfillment.

Plus, GabiFresh and the late Mama Cax star in Swimsuit For All's newest campaign.

Plus, is resale really as sustainable as it bills itself to be?

Plus, the survival of Georgina Chapman and Marchesa.

Old-school endorsement deals don't seem to satisfy celebs anymore.

The news comes after months of rumors about a deal.

She will also serve as "artistic director" for the makeup look at the label's Spring 2020 show.

Plus, the business of street style.

Plus, artist Tom Sachs on creative leadership and his ongoing relationship with Nike.

Plus, online searches for Off-White soared over the past two years.

Remember Kardashian Beauty?

A month-by-month breakdown of the soap opera that was the beauty vlogger universe.

Plus, Virgil Abloh's debut collection for Louis Vuitton hit stores.

The beauty mogul just registered trademarks for a new product line as well as brick-and-mortar stores.

Before KKW Beauty and Kylie Cosmetics, there was... a whole hell of a lot of legal controversy.

Apparently the dress code was all about keeping things tight, bright and sparkly.

A new investment puts it at an estimated $1 billion, as compared with the reality star brand's $800 million.