L'Oreal Paris

You don't have to spend a fortune for rich-looking brows.

Probably not.

We went through a lot of eye makeup remover testing these all out.

What, you thought she'd stop at a Victoria's Secret contract?

Thanks to her "feline" looks and self-confidence, the actress has nabbed her first major beauty endorsement.

Fashion Figures Can't Stop Partying in Black Face: The fashion industry is still having trouble understanding that blackface is not appropriate ever, not even on Halloween. Kanye West Goes on Another Rant -- But Should He Stop?: A Fashionista contributor explains why she is tired of Kanye West hypocritically claiming that the fashion industry is racist. Remembering Lou Reed and His Contributions to Fashion: We lost one of the greats earlier this week. Lou Reed was an artist, songwriter, and fashion rebel -- look back and remember his signature style.

Doing your makeup on the subway is a time-honored, daily ritual for many women, and L'Oréal Paris will soon make the process a little bit easier for New York City commuters.

Alexa Chung really wants everyone to know that on page 17 of her new book It, she is not the naked girl with the Gwyneth Paltrow bush.{Page Six} Legendary fashion photographer Mario Testino received an Honorary OBE--it'll be awarded to him by the High Commissioner in his home country of Peru. {Vogue UK} Rachel Zoe aims to show that comfort and sex appeal aren't mutually exclusive in her new Jockey campaign. {WWD}

When you walk into Sephora or your local drugstore and are confronted with all the new seasonal beauty launches, it can be overwhelming to try to figure out what's really new and different. What's worth spending some of that hard-earned paycheck on? Lucky for you, we have spent hours swiping, patting, and spritzing in order to bring you our picks for the best launches of the season.

At this point you've no doubt read countless articles about how you should douse yourself with sunscreen--not only will it help prevent skin cancer but it will also prevent you from looking like a chewed up piece of leather in 20 years. The problem is that it's a big hassle--it takes a long time to apply correctly and a lot of the formulations out there are thick, chalky and difficult to blend in. Thanks to two new innovative launches, sunscreen is way less annoying. We tried 'em out.

According to the calendar, there are still many weeks until Summer. Your heart and closet may be ready—but is your hair? Gone are the days where you could claim ignorance about knowing that the sun is actually bad for your hair (and skin.) Real adults know that the sun is public enemy #1 for those glossy, subtly weaved highlights. So along with the sunscreen and sunglasses for your beach bag, don’t forget the sun-care for your hair.

Big Hollywood hair has been a thing on red carpets recently, and it's a look that isn't all that hard to achieve. We checked in with Johnny Lavoy, a L’Oréal Paris Consulting Hair Expert, for the scoop on how to use old school hair rollers to get the look. Read on:

Think of L’Oreal Paris as the Ask Jeeves for your haircare dilemmas. Bring them a problem and without a doubt, one of the five Advanced Haircare lines has a solution. With eight patents and the test results from 5,000 women, L’Oreal Paris has created targeted haircare lines, with effective and transforming treatments, for the most common hair problems. Here's how they can help a variety of common (and thoroughly annoying) hair issues:

We're seeing redheads everywhere we look lately. Want in on the trend? Here's how to go ginger--if you dare--with tips from Marie Robinson (Clairol's Color Director) and Christophe Robin (L’Oreal Paris USA Color Director), as well as Sea of Shoes' Jane Aldridge (preeminent red-headed style star).

Every week we bring you our picks for best dressed celebs, but let's take some time to focus on what's been happening above the shoulders on spring's latest red carpets. From some amazing rich hair color to creative up-dos (and even a token man mane), click through to check out our 10 favorite celeb hair looks from the last month.