L2
Gucci Surpasses Burberry as Most Digitally Savvy Luxury Brand
Alessandro Michele has done as much for the brand's "digital IQ" as he has for its aesthetic and sales.
Carolina Herrera Made an App to Encourage Big Spenders To Buy More
The app will connect sales associates and their highest spending clients.
Burberry and Gucci Have the Most Advanced Omnichannel Strategies in Luxury, Study Says
You go, Gucci and Burberry.
Most Consumers Still Aren't Into Wearable Technology
Guess Google Glass is going to have to do more than sign on DVF as a designer to win people over.
The 10 Most-Viewed Beauty Videos on YouTube
And the most viewed beauty videos EVER on YouTube are...
Here Are the Top Ten Fashion Brands That Are Conquering the Digital Realm (Plus the Brands That Aren't and Should Be)
Fashion has been notoriously slow to take to the online world (particularly on the editorial side), but some brands are really getting it right. A smart digital strategy can translate to brand awareness, and ultimately, lots of sales. L2‘s Digital IQ Index took this concept to the next level and released its third annual report card assessing brands’ “digital IQ.” The ratings they give range from Genius to Feeble. Digital strategy is often uneven, and this can hurt a brand. Per the report: "Although 94 percent of brands in the Index have a presence on Facebook, one in five brands still lacks e-commerce capability." How annoying is it to try to buy something online, only to discover you actually have to leave your home? That kind of thing really matters to consumers these days. So who’s excelling online and who needs a lot of help? Here’s the top ten list: