label to watch

Retailers — and Kardashians — are snatching up JoosTricot, the former blogger's line of colorful, vintage-inspired knitwear.

"The 'new prep' is really more about growing up and understanding that you can keep culture and sophistication all together."

Founder and CEO Diarrha N'Diaye — a L'Oréal and Glossier alum — talks about how she tapped into big-name investors and what she thinks the industry is missing when it comes to the narrative of Black beauty.

Lusso Cloud's influential founders include sneaker purveyor Jon Buscemi and skateboarder-turned-entrepreneur Rob Dyrdek.

The lounge-meets-RTW label, courtesy of two fashion industry vets, is in the business of comfortable party clothes for a post-pandemic world.

The New York-based label is designed with love for all bodies and beings.

The model, dancer and queer activist teamed up with tech startup Pietra on an eight-piece collection that celebrates her love of sneakers.

View her debut made-in-L.A. collection here. (Oh, and Jonesy's back!)

The sleek skiwear label, which comes courtesy of an Olympian, is bringing a new set of priorities to the outdoor apparel market.

Founded by Crystal Ung, this fine jewelry label is making spiritual treasures that connect us to the past and the future.

After spending two decades at big-name fashion houses, the pair left to create a responsible and sustainable alternative.

Launched on Kickstarter by two recent Stanford grads, Oddli is going all in on funky, mismatched fabric that would've been thrown away.

Someone Somewhere has increased the monthly income of its artisans — located across five of Mexico's lowest-income states — by 300%.

Their aim to democratize access to medical-grade skin care has drawn a diverse, superstar list of investors, including Issa Rae, Yvonne Orji and the CEOs of Warby Parker, Allbirds, Casper, Harry's and Bombas.

"From a fashion standpoint, I mean, she's always been beyond."

The Colombian brand taps into nature, art and the human body to create the kind of accessories you'll want to pass down through generations.

Founder Jamika Martin is on a mission to overhaul the category, with natural ingredients, gentler formulations and a focus on erasing the guilt and shame so often associated with breakouts.

The multi-tasking advocacy organization and retailer launched in 2018 with the mission to make healing resources more inclusive for all.

Founded by Shiara Robinson in 2019, this intimates label is making sheer pieces you'll want to wear day in, day out.

Founder Celine Kabaker tells Fashionista about how her background in buying and merchandising helped shape the brand and its commitment to both size inclusivity and sustainability.

Founder Nadine Joseph was working in a research lab before ancient healing herbs and mushroom changed her life.

Turkish founder Günes Mutlu hit that sweet spot of distinctiveness, familiarity, affordability and Instagram-ability with her celebrity-beloved designs.

All while keeping the planet's wellbeing in mind.

Ashley Sky Walker launched the Beyoncé-approved unisex T-shirt line after studying at Howard University and Central Saint Martins.