label to watch
With Roots in Puerto Rico, This Brand Wants to Build a New Fashion System
Amanda María Forastieri follows up her award-winning graduate collection with a line that fosters and celebrates interconnectedness.
Wiederhoeft Makes Demi-Couture for the Iconoclastic Princess
Welcome to designer Jackson Wiederhoeft's zany, sumptuous fairy tale.
Mirror Palais Is in the Business of Creating Magic Through Clothes
Marcelo Gaia keeps making hit after viral hit. Here's how he's woven the fantasy of Mirror Palais.
Why This Jewelry Brand's TikTok Followers Will Defend Its Founder to the End
Twenty-three-year-old Brittany Sigal, who founded Evry Jewels with her brother, has turned the brand's channel into a close-knit community.
With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care
With ritualistic products and a meaningful charitable partner, the new beauty brand is one to watch.
Subscribe to our newsletter.
Common Heir Is on a Mission to Make Plastic-Free Skin Care That Works on All Skin Tones
"Inclusive product development and sustainable product development ought to be the default of luxury beauty, if not beauty entirely."
With Its Viral Graphic Tees, OGBFF Blurs the Line Between Clothes and Content
Created by two internet-savvy besties, the brand counts Emma Chamberlain, Addison Rae and Devon Lee Carlson among its customers.
Roopa Pemmaraju's Namesake Label Is a Love Letter to Indian Artisans
Behind her incredible hand-beaded silks is a desire to support and honor communities of craftspeople.
Hereu Is Making Minimalist Shoes and Bags Inspired by the Past but Made for the Future
The understated-yet-distinctive Spanish-made leather goods are a hit with retailers and influencers.
The Emerging New York Label Showcasing the Possibilities of Jamaican Crochet
With Diotima, Rachel Scott connects her roots with her professional experience as a contemporary designer, her love of craft and her lifelong desire to bring her work back to the Caribbean.
Natalie Joos Turned Her Search for the Perfect Fitted Sweater Into Full-Fledged Brand
Retailers — and Kardashians — are snatching up JoosTricot, the former blogger's line of colorful, vintage-inspired knitwear.
Recreational Habits Is Redefining American Prep, One Themed Collection at a Time
"The 'new prep' is really more about growing up and understanding that you can keep culture and sophistication all together."
Ami Colé Is Doing 'Clean' Beauty That Caters to Melanin-Rich Skin in a Whole New Way
Founder and CEO Diarrha N'Diaye — a L'Oréal and Glossier alum — talks about how she tapped into big-name investors and what she thinks the industry is missing when it comes to the narrative of Black beauty.
The Justin Bieber-Inspired Brand Making Luxury Hotel Slippers You Can Wear Outside
Lusso Cloud's influential founders include sneaker purveyor Jon Buscemi and skateboarder-turned-entrepreneur Rob Dyrdek.
Untitled In Motion Makes Wearable, Leisure-Friendly Art
The lounge-meets-RTW label, courtesy of two fashion industry vets, is in the business of comfortable party clothes for a post-pandemic world.
Sourced From Pre-Existing Materials, The Series Makes One-of-a-Kind Pieces for the Modern Day Flower Child
The New York-based label is designed with love for all bodies and beings.
Victoria Brito Is Channeling the Male-Centric World of Sneakers Into Fine Jewelry for All
The model, dancer and queer activist teamed up with tech startup Pietra on an eight-piece collection that celebrates her love of sneakers.
Houghton Designer Katharine Polk Launches a Size-Inclusive Cool Bride Wedding Dress Line
View her debut made-in-L.A. collection here. (Oh, and Jonesy's back!)
Ren Celebrates the Beauty of East Asian Culture With Its Modern Assortment of Jade Jewelry
Founded by Crystal Ung, this fine jewelry label is making spiritual treasures that connect us to the past and the future.
Nomasei, Founded by Two Chloé Alums, Is Committed to Crafting Timeless Footwear
After spending two decades at big-name fashion houses, the pair left to create a responsible and sustainable alternative.
The Los Angeles Brand Making a Big, Patchworked Business Out of Deadstock
Launched on Kickstarter by two recent Stanford grads, Oddli is going all in on funky, mismatched fabric that would've been thrown away.
By Reinvesting in Artisans, This Brand Is Challenging the Way Apparel Treats Its Skilled Workers
Someone Somewhere has increased the monthly income of its artisans — located across five of Mexico's lowest-income states — by 300%.