A Formaldehyde Free Keratin Treatment? Fashionista Investigates
My biggest secret is that I have curly hair. Thanks to my trusty flat-iron, I've been frizz-free for as long as I can remember. However, like I'm sure my fellow curly girls out there know, straightening your hair is no easy feat. It's a long and tedious process, and when humidity strikes, all of your hard work goes right out the window. So naturally, I was thrilled when I received a Brazilian Blowout for my birthday last year. I instantly became obsessed with my silky new locks that required minimal flat-iron time, but I wasn't so crazy about the dangerous levels of formaldehyde in the treatment or the $400+ price tag. After three months of bliss, it was depressing to go back to my hour-long morning hair routine after my sleek tresses converted back to their unruly ways. Luckily, my frizzy-headed prayers were answered last week when I found out that Lasio Inc., a brand known for for their Brazilian hair straightening treatments, had come up with the Keratin Tropic, a treatment that claims to be 100% formaldehyde-free, and is priced at a modest $250. Although slightly skeptical of this wonder product, I headed downtown to Lasio's East Village salon to see how the treatment stacked up to the Brazilian.