New App Figr Lets Editors, Stylists and Fashion Fans Mix Street Style and Runway Looks
The way we look through new fashion collections is pretty heavily dictated by the brands putting them out--that is to say, it's not really representative of the way people typically wear clothes. Rather than wear the same season by the same designer head to toe (unless we're Anna Dello Russo), we mix and match. As do editors and stylists. A new app makes it a lot easier to do that mixing and matching--and all you need is an iPhone.