Laurent Bousquet

You probably use soap. Or at least I’ll wager you HAVE used soap at some point in your life. It’s not one of those sexy products that people like to analyze and gush over, unlike mascara or nail polish. You probably take it for granted. Well, shame on you. Soap now has its own institute, called--appropriately enough--the “Institute of Soap.” Frenchman and soap production specialist Laurent Bousquet started the organization to address the environmental and economic concerns associated with soap production. There will also be a research component to look at biodegradability, to promote it as a sustainable product, and to encourage innovation.