The giant Canadian athletic apparel retailer relies on over 1,600 ambassadors to embody its approach to philanthropy and active pursuits.
It's starting to focus on store growth in Europe and Asia.
Men are already shopping the brand, and new creative director Lee Holman will be tasked with attracting more of them.
In an earnings call Thursday, Laurent Potdevin said 2015 will be the year the Canadian yoga company "makes the shift from playing defense to playing offense."
Assume "happy baby" pose.