The desire for fashion to feel more inclusive is what lifted the platform up, and then what brought it low.

Founder Leandra Medine Cohen announced the news to her employees on a Zoom call earlier this week.

The site announced the rebrand in a post titled, "Notice Anything Different Around Here?"

"The team deserves a chance to show you what Man Repeller can be with me on the sidelines so I'm going to step back and let them show you."

Consider it your much-needed escapism.

But mostly... Diana Ross!

As the market becomes more saturated, it's harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before — but it's not impossible.

Plus, 'Vogue' integrates its digital and print mastheads.

The founder of "Man Repeller" shows off her colorful new digs.

Plus, how pregnant bloggers are redefining modern motherhood.

"It feels like such an important voice of our generation, and I want it to continue to do that whether or not I'm involved and invested."

The partners include a San Francisco-based private equity firm — and Man Repeller's Leandra Medine.

Plus, watch Petra Collins' new Gucci video.

It's called MR by Man Repeller, and it's as delightfully eccentric as you'd expect.

Because, yes, there is definitely a difference.

A lot about Man Repeller has changed since Medine launched in 2010, but the really, genuinely important stuff has stayed the same.

These days, fashion blogging is more than just a hobby — it’s a lucrative business.

Mark your calendars for July 25.

British designer Laura Myers hopes the partnership will introduce the label to more American shoppers.

The application process is simple for bloggers — and pretty valuable for the Swedish retailer.

In the final episode of Chung's 2nd "Future of Fashion" series, Miss Man Repeller helps explain the blogger's changing role in the industry.