Organic and natural beauty brands are popping up faster than you can say “paraben free” lately. Consumers want more products that are free of nastiness and synthetic chemicals. And companies are obliging, in droves. Lindsey Wixson’s recent “makeup allergy” after a show in Paris is a good reminder that the things we put on and in our bodies have active ingredients that can mess with our biology. Most people want products that work and are pleasant to use. But if using natural or organic versions is also important to you, you’re in luck. There are so many brands filling this niche now, from homegrown to luxurious. Click through for three brands that have committed to sustainable, natural beauty products that are fun, too.