Five brands will participate in a nine-month program and receive funds, mentoring and more to propel their environmental efforts forward.
All are welcome.
There's no Clorox Fashion Week for a reason.
Fashion people do breakfast. And cocktails. And later dinners. But to gather a who's who of the industry in one room for a long, semi-leisurely lunch is a notable feat. Yesterday, the CFDA and Lexus pulled it off by inviting everyone from designer Maria Cornejo to Coco Rocha to Bryan Boy for a crab-toast dotted spread at Jean-Georges's wildly successful farm-to-table venture, ABC Kitchen. The occasion? Announcing the winners of the CFDA/Lexus Eco-Fashion Challenge, a competition launched in 2010 to recognize designers who are following the practices all designers should be following.
How on earth do you disrupt New York Fashion Week? If you’re Lexus and you want to top your competitor Mercedes-Benz--which probably has the largest hold over New York Fashion Week among all the automakers, being the primary sponsor at Lincoln Center and all--you do something drastically different, like team up with MADE Fashion Week, Coco Rocha, Giles Deacon, Joe Zee and Legs, the award winning multimedia arm of Milk Studios to present a revolutionary live fashion performance called Lexus Design Disrupted that involves holographs--yes, holographs.
The bizarre partnership between the CFDA and Lexus is back for the second annual CFDA/Lexus Eco Fashion Challenge. Last year, we went to the event where CFDA members Monique Pean, Costello Tagliapietra and Maria Cornejo were announced as the honorees and given $25,000 each to help fun their shows or presentations. The CFDA hopes to continue to encourage and promote sustainable practices in the fashion industry by honoring another round of sustainable designers this September.
We’re not sure whose idea this was, but the collaboration between the CFDA and Lexus is certainly a bizarre one. Regardless, their goal is definitely one we can get behind. They established the inaugural Eco Fashion Challenge as a platform to recognize and support the industry’s leaders in sustainable design. From the press release: “To qualify as a finalist, each designer had to demonstrate a commitment to ecologically responsible design and production practices, with a minimum of 25% of their collection being produced in an environmentally friendly manner. The judges selected the three honorees based on design credibility, business acumen, and eco-commitment, with attention paid to eco fabrics, materials, processes, and packaging.” Last night, the winners were announced at a packed event dj’d by Fabrizio Moretti of the Strokes. Congrats to Costello Tagliapietra, Maria Cornejo and jewelry designer Monique Péan, who won amongst some pretty stiff competition: Behnaz Sarafpour, Marcia Patmos, Organic by John Patrick, Slow and Steady Wins the Race, Subversive, and Rogan. All ten finalists’ work was shown in gallery style displays with blurbs about what they do to keep their design process eco-friendly. We also got a chance to congratulate winners Monique Péan, Jeffrey Costello and Robert Tagliapietra and ask them about the challenge.