Foundation Is Becoming the Most Innovative Category in Makeup
It's all part of the ongoing competition go attract younger consumers.
Linda Wells
For Major Beauty Companies, Brand Incubation Is the Way of the Future
"You have the strength of this company to support, fund and help direct these brands, which is really ideally the best of both worlds."
The American Beauty Industry Is Thriving — Thanks to These 6 Visionary Brands
These up-and-coming makeup, hair and skin-care companies are generating a lot of buzz right now.
This Is the Only Makeup Primer Steph Has Ever Liked
You'd forget you just put it on your face were it not for the sudden Insta-pretty-filter-worthy smoothness and glow.
Life After EIC: How Former Editors Have Reinvented Their Careers After Leaving Publishing
"It feels very optimistic to know that there are chapters, as opposed to an ending."
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Linda Wells on Making the Leap From Editorial to Working For Revlon
The veteran beauty editor discusses why she's switching to the brand side of things — and why now is a particularly transformative time for the company.
'Allure' Founding Editor Linda Wells Has a New Full-Time Role at Revlon
She'll be the cosmetics company's chief creative officer.
Linda Wells is Already Having a Better September Than Everyone Else
She's killin' it with those fall issues.
Hearst Brings on Linda Wells in a Carine Roitfeld-Esque Role
The former "Allure" Editor in Chief will create an annual beauty portfolio for several different titles.
Here Are 5 Authoritative, Must-Read Donald Trump Beauty Stories
Beauty writing (and one video tutorial) at its finest.
An Analysis of 'Allure' Under Newly Minted Editor-in-Chief Michelle Lee
March marks the storied beauty mag's 25th anniversary issue and some changes are afoot.
Must Read: Linda Wells Joins 'The Cut,' Kendall Jenner Stars in Steamy Calvin Klein Underwear Video
Plus, see what happened when a fourth-grader went to fashion week.
Breaking Down the Biggest Fashion Stories of 2015 by the Numbers
A quantitative look back at the investments, departures, hires, debuts and anniversaries that defined the industry this year.
'Allure' Founding Editor Steps Down After 25 Years
Michelle Lee, most recently the editor-in-chief and chief marketing officer of 'Nylon,' has been brought on to replace her.
A Kardashian Product Won an 'Allure' Best of Beauty Award for the First Time
Editor-in-Chief Linda Wells reflected on how users, not the beauty industry, dictate trends on Monday night at the 2015 awards reception.
Allure Partners With the Startup BeautyBooked to Add Salon Bookings to Its Site
For the commerce-enabled site, adding booking buttons to salon reviews just makes sense.
Net-a-Porter Accused of Dodging Tax, Gigi Hadid Fulfills Her Destiny in Guess Campaign
And Lululemon says some questionable things about sunscreen use.
What to Expect From Allure's New Video Channel
"We want it to feel real and raw and unrehearsed," says EIC Linda Wells.
Allure's Linda Wells on Why Runway Beauty Matters
We chat with Linda Wells, the first person to ever go backstage to cover beauty during runway shows, about how covering beauty has changed, and how Allure anoints their "best of beauty" products.
Allure Magazine Launches E-Commerce the Same Day the New York Times Writes That Women Trust Their Peers More Than Magazines for Beauty Recommendations
As someone who straddles the line between consumer and recommender of beauty products, I find today’s beauty news really fascinating. Allure, which I have read religiously for years, just launched e-commerce with Quidsi, the company which owns Soap.com and BeautyBar.com. Linda Wells, Allure’s EIC, told WWD, “We know that women have always shopped from the magazine,” including Donatella Versace, who gave Wells the idea for e-commerce in the first place. The idea seems brilliant. The magazine’s website content and commerce will be integrated seamlessly, with a “buy now” button at the ready to allow readers to purchase products that are appealing. Allure has never been afraid to criticize products, and Wells assures its readers that advertising and editorial will be kept separate as always. OK, so now contrast Allure’s concept with an article by Catherine Saint Louis that just appeared in the New York Times.
Everything You Need to Know About the Beauty Industry, From Airbrushing to Plastic Surgery to Marketing to Beauty Ideals
Ever wonder how beauty marketers make products perfectly appealing? We got to sit in a room full of those guys while they discussed marketing and branding at WWD’s Beauty Forum earlier this week. Sound boring? On the contrary--it was completely fascinating. This is an industry full of really smart people who know how to get you to buy things, and they have very a unique window into women’s psyches. We picked up a lot of insight and wisdom during the full-day forum and naturally we’ll share it.
Allure Is Giving Away $725,000 Worth of Beauty Products
As part of their "Free Stuff" issue, Allure is giving away a crapload of beauty swag. The August issue is on sale now but the contest doesn't start until the first weekday in August (8/2/10). That's 159 different giveaways of 32,358 products. Participants will get the chance to win a range of products from Giorgio Armani perfume ($39.50), to Lancome skin care ($155), to a Calvin Klein bag ($850). Readers can enter the giveaways using Microsoft Tags--2-D bar codes that are scan-able by smart phone. The beauty mag will publish 36 "Tags" that can be ripped out and scanned for a chance to win at anytime.
Where is the Love for Allure?
Yesterday afternoon, The Daily posted an imagined interview with the November issue of Allure. The story's set up as a look at what it's like to be a