13 Trends That Have Defined Modern American Beauty
A look back, decade-by-decade.
A look back, decade-by-decade.
"It feels very optimistic to know that there are chapters, as opposed to an ending."
The veteran beauty editor discusses why she's switching to the brand side of things — and why now is a particularly transformative time for the company.
She'll be the cosmetics company's chief creative officer.
She's killin' it with those fall issues.
The former "Allure" Editor in Chief will create an annual beauty portfolio for several different titles.
Beauty writing (and one video tutorial) at its finest.
March marks the storied beauty mag's 25th anniversary issue and some changes are afoot.
Plus, see what happened when a fourth-grader went to fashion week.
A quantitative look back at the investments, departures, hires, debuts and anniversaries that defined the industry this year.
Michelle Lee, most recently the editor-in-chief and chief marketing officer of 'Nylon,' has been brought on to replace her.
Editor-in-Chief Linda Wells reflected on how users, not the beauty industry, dictate trends on Monday night at the 2015 awards reception.
For the commerce-enabled site, adding booking buttons to salon reviews just makes sense.
And Lululemon says some questionable things about sunscreen use.
As someone who straddles the line between consumer and recommender of beauty products, I find today’s beauty news really fascinating. Allure, which I have read religiously for years, just launched e-commerce with Quidsi, the company which owns Soap.com and BeautyBar.com. Linda Wells, Allure’s EIC, told WWD, “We know that women have always shopped from the magazine,” including Donatella Versace, who gave Wells the idea for e-commerce in the first place. The idea seems brilliant. The magazine’s website content and commerce will be integrated seamlessly, with a “buy now” button at the ready to allow readers to purchase products that are appealing. Allure has never been afraid to criticize products, and Wells assures its readers that advertising and editorial will be kept separate as always. OK, so now contrast Allure’s concept with an article by Catherine Saint Louis that just appeared in the New York Times.
Ever wonder how beauty marketers make products perfectly appealing? We got to sit in a room full of those guys while they discussed marketing and branding at WWD’s Beauty Forum earlier this week. Sound boring? On the contrary--it was completely fascinating. This is an industry full of really smart people who know how to get you to buy things, and they have very a unique window into women’s psyches. We picked up a lot of insight and wisdom during the full-day forum and naturally we’ll share it.
As part of their "Free Stuff" issue, Allure is giving away a crapload of beauty swag. The August issue is on sale now but the contest doesn't start until the first weekday in August (8/2/10). That's 159 different giveaways of 32,358 products. Participants will get the chance to win a range of products from Giorgio Armani perfume ($39.50), to Lancome skin care ($155), to a Calvin Klein bag ($850). Readers can enter the giveaways using Microsoft Tags--2-D bar codes that are scan-able by smart phone. The beauty mag will publish 36 "Tags" that can be ripped out and scanned for a chance to win at anytime.