These were the buzziest, most impactful (and most controversial) brand and product debuts of the year.
Many of the labels that were once backstage staples have abandoned their runway sponsorships — but what's in it for the ones that remain?
Insights gleaned from a panel discussion at the Savannah College of Art and Design.
Four former editors who now work on the brand side of the industry share their insights and advice in part one of our two-part series.
It's all part of the ongoing competition go attract younger consumers.
"You have the strength of this company to support, fund and help direct these brands, which is really ideally the best of both worlds."
These up-and-coming makeup, hair and skin-care companies are generating a lot of buzz right now.
You'd forget you just put it on your face were it not for the sudden Insta-pretty-filter-worthy smoothness and glow.
"It feels very optimistic to know that there are chapters, as opposed to an ending."
The veteran beauty editor discusses why she's switching to the brand side of things — and why now is a particularly transformative time for the company.
She'll be the cosmetics company's chief creative officer.
She's killin' it with those fall issues.
The former "Allure" Editor in Chief will create an annual beauty portfolio for several different titles.
Beauty writing (and one video tutorial) at its finest.
March marks the storied beauty mag's 25th anniversary issue and some changes are afoot.
Plus, see what happened when a fourth-grader went to fashion week.
A quantitative look back at the investments, departures, hires, debuts and anniversaries that defined the industry this year.
Michelle Lee, most recently the editor-in-chief and chief marketing officer of 'Nylon,' has been brought on to replace her.
Editor-in-Chief Linda Wells reflected on how users, not the beauty industry, dictate trends on Monday night at the 2015 awards reception.
For the commerce-enabled site, adding booking buttons to salon reviews just makes sense.
And Lululemon says some questionable things about sunscreen use.
"We want it to feel real and raw and unrehearsed," says EIC Linda Wells.
We chat with Linda Wells, the first person to ever go backstage to cover beauty during runway shows, about how covering beauty has changed, and how Allure anoints their "best of beauty" products.