A look back, decade-by-decade.

• By Lauren Hubbard
  Jul 6, 2017

"It feels very optimistic to know that there are chapters, as opposed to an ending."

• By Tyler McCall
  May 15, 2017

The veteran beauty editor discusses why she's switching to the brand side of things — and why now is a particularly transformative time for the company.

• By Stephanie Saltzman
  Feb 10, 2017

She'll be the cosmetics company's chief creative officer.

• By Stephanie Saltzman
  Feb 9, 2017

She's killin' it with those fall issues.

• By Stephanie Saltzman
  Aug 11, 2016

The former "Allure" Editor in Chief will create an annual beauty portfolio for several different titles.

• By Dhani Mau
  Mar 16, 2016

Beauty writing (and one video tutorial) at its finest.

• By Cheryl Wischhover
  Mar 8, 2016

March marks the storied beauty mag's 25th anniversary issue and some changes are afoot.

• By Cheryl Wischhover
  Feb 24, 2016

Plus, see what happened when a fourth-grader went to fashion week.

• By Gemma Kim
  Feb 17, 2016

A quantitative look back at the investments, departures, hires, debuts and anniversaries that defined the industry this year.

• By Chantal Fernandez
  Dec 22, 2015

Michelle Lee, most recently the editor-in-chief and chief marketing officer of 'Nylon,' has been brought on to replace her.

• By Lauren Indvik
  Nov 11, 2015

Editor-in-Chief Linda Wells reflected on how users, not the beauty industry, dictate trends on Monday night at the 2015 awards reception.

• By Chantal Fernandez
  Sep 22, 2015

For the commerce-enabled site, adding booking buttons to salon reviews just makes sense.

• By Eliza Brooke
  Aug 14, 2014

And Lululemon says some questionable things about sunscreen use.

• By Eliza Brooke
  Jul 14, 2014

"We want it to feel real and raw and unrehearsed," says EIC Linda Wells.

• By Alyssa Vingan Klein
  Apr 2, 2014

We chat with Linda Wells, the first person to ever go backstage to cover beauty during runway shows, about how covering beauty has changed, and how Allure anoints their "best of beauty" products.

• By Cheryl Wischhover
  Sep 10, 2013

As someone who straddles the line between consumer and recommender of beauty products, I find today’s beauty news really fascinating. Allure, which I have read religiously for years, just launched e-commerce with Quidsi, the company which owns Soap.com and BeautyBar.com. Linda Wells, Allure’s EIC, told WWD, “We know that women have always shopped from the magazine,” including Donatella Versace, who gave Wells the idea for e-commerce in the first place. The idea seems brilliant. The magazine’s website content and commerce will be integrated seamlessly, with a “buy now” button at the ready to allow readers to purchase products that are appealing. Allure has never been afraid to criticize products, and Wells assures its readers that advertising and editorial will be kept separate as always. OK, so now contrast Allure’s concept with an article by Catherine Saint Louis that just appeared in the New York Times.

• By Cheryl Wischhover
  Jul 28, 2011

Ever wonder how beauty marketers make products perfectly appealing? We got to sit in a room full of those guys while they discussed marketing and branding at WWD’s Beauty Forum earlier this week. Sound boring? On the contrary--it was completely fascinating. This is an industry full of really smart people who know how to get you to buy things, and they have very a unique window into women’s psyches. We picked up a lot of insight and wisdom during the full-day forum and naturally we’ll share it.

• By Cheryl Wischhover
  May 19, 2011