The sustainably-minded retailer just dropped a complete range of bras and underwear.

• By Maura Brannigan
  Aug 21, 2018

It's not TMI if it's organic, right?

• By Whitney Bauck
  Jul 18, 2018

From Everlane to Savage X Fenty, the lingerie market is getting a major makeover.

• By Laura Neilson
  May 30, 2018

Here's what we we know so far about Savage X Fenty.

• By Dhani Mau
  Apr 20, 2018

I never cared all that much about underwear until I met Lonely.

• By Whitney Bauck
  Apr 19, 2018

Meanwhile, fragrance brands are launching lingerie.

• By Lauren Caruso
  Apr 9, 2018

Her brand-new, red-hot Addition Elle collection is here.

• By Maura Brannigan
  Nov 30, 2017

Plus, Rebekka Bay joins Uniqlo as head of its New York Innovation Center.

• By Whitney Bauck
  Apr 19, 2017

It’s made from deadstock fabric from the ‘70s.

• By Whitney Bauck
  Dec 28, 2016

The female-founded, direct-to-consumer brand actually calls it "leisurée."

• By Karina Hoshikawa
  Jul 20, 2016

Starring real women.

• By Chantal Fernandez
  May 23, 2016

Scars, tattoos, beauty marks and even armpit hair are on full display.

• By Alyssa Vingan Klein
  Dec 15, 2015

It takes a lot to keep up the ever-evolving style of undercover Soviet agents.

• By Chantal Fernandez
  Jan 28, 2015

And Naomi Campbell stunned at La Perla's runway show.

• By Julia Horniacek
  Jan 27, 2015

Not like that, you dirty birds.

• By Tyler McCall
  Oct 17, 2014

And yes, they were caught.

• By Danielle Odiamar
  Oct 7, 2014

Normally with Britney, "What U See (Is What U Get)." But not this time.

• By John Ersing
  Sep 10, 2014

It seems like we hear about a new e-commerce subscription service every week--so at this point in the game, it takes something a little more scandalous to catch our attention. Enter Sexy Box! Yes, Sexy Box. Go ahead, try to saying it without laughing. (I personally cannot.)

• By Nora Crotty
  Oct 15, 2013

Rihanna's carnival Crop Over celebrations continued yesterday in Barbados--and for once, her super revealing "outfit" wasn't the least bit out of place. {Daily Mail} Barneys's fall ads featuring Lou Doillon--and a life size marionette replica of Lou Doillon--are part cool and part... ok they're kinda creepy. {WWD} Riley Keough, granddaughter of Elvis Presley and Robert Pattinson's rumored flame, is now modeling lingerie for Australian clothing company Bonds. {HuffPo} From blogs to modeling agencies, Muslim 'Hijabistas' are showing the fashion world that modesty can be cool, and not oppressive. {WeNews}

• By Mary Lucas
  Aug 6, 2013

You may not have heard of one-year-old lingerie startup Adore Me. We hadn't until two days ago, when the company announced it had just raised a whopping $8.5 million in a venture capital round and had plans to take a big bite out of lingerie behemoth Victoria's Secret's market share. It sounds like an ambitious goal--especially when you consider Victoria's Secret doesn't really have any competitors. But, at the rate Adore Me is going, it's not outlandish. So, yeah, if you don't know them yet--you might want to start paying attention.

• By Dhani Mau
  Jul 11, 2013

It's all about the long line bra. What it is and where to get 'em, right this way...

• By Nora Crotty
  Jul 5, 2013

Edward Snowden and lingerie: Two things not generally associated with one another. Still, that's the marketing tactic German lingerie company Blush is using by name-dropping the NSA leaker in their latest ad campaign. And hey, if they're lookng for buzz, well played--we're biting.

• By Hayley Phelan
  Jul 2, 2013

When I went into Madewell a few weeks ago to snag my birthday top, I picked up this matching set, a collab with Honeydew Intimates, along with it. It was an impulse buy--which is something I rarely do. But I'm really glad I did.

• By Leah Chernikoff
  May 31, 2013

Going to talk to Dita Von Teese about lingerie is a little intimidating. The woman has created an entire career out of looking good in it, and then taking it off. And now, she's designing it too.

• By Leah Chernikoff
  Mar 13, 2013