From Everlane to Savage X Fenty, the lingerie market is getting a major makeover.

• By Laura Neilson
  May 30, 2018

Here's what we we know so far about Savage X Fenty.

• By Dhani Mau
  Apr 20, 2018

I never cared all that much about underwear until I met Lonely.

• By Whitney Bauck
  Apr 19, 2018

Meanwhile, fragrance brands are launching lingerie.

• By Lauren Caruso
  Apr 9, 2018

Her brand-new, red-hot Addition Elle collection is here.

• By Maura Brannigan
  Nov 30, 2017

Plus, Rebekka Bay joins Uniqlo as head of its New York Innovation Center.

• By Whitney Bauck
  Apr 19, 2017

It’s made from deadstock fabric from the ‘70s.

• By Whitney Bauck
  Dec 28, 2016

The female-founded, direct-to-consumer brand actually calls it "leisurée."

• By Karina Hoshikawa
  Jul 20, 2016

Starring real women.

• By Chantal Fernandez
  May 23, 2016

Scars, tattoos, beauty marks and even armpit hair are on full display.

• By Alyssa Vingan Klein
  Dec 15, 2015

It takes a lot to keep up the ever-evolving style of undercover Soviet agents.

• By Chantal Fernandez
  Jan 28, 2015

And Naomi Campbell stunned at La Perla's runway show.

• By Julia Horniacek
  Jan 27, 2015

Not like that, you dirty birds.

• By Tyler McCall
  Oct 17, 2014

And yes, they were caught.

• By Danielle Odiamar
  Oct 7, 2014

Normally with Britney, "What U See (Is What U Get)." But not this time.

• By John Ersing
  Sep 10, 2014

It seems like we hear about a new e-commerce subscription service every week--so at this point in the game, it takes something a little more scandalous to catch our attention. Enter Sexy Box! Yes, Sexy Box. Go ahead, try to saying it without laughing. (I personally cannot.)

• By Nora Crotty
  Oct 15, 2013

Rihanna's carnival Crop Over celebrations continued yesterday in Barbados--and for once, her super revealing "outfit" wasn't the least bit out of place. {Daily Mail} Barneys's fall ads featuring Lou Doillon--and a life size marionette replica of Lou Doillon--are part cool and part... ok they're kinda creepy. {WWD} Riley Keough, granddaughter of Elvis Presley and Robert Pattinson's rumored flame, is now modeling lingerie for Australian clothing company Bonds. {HuffPo} From blogs to modeling agencies, Muslim 'Hijabistas' are showing the fashion world that modesty can be cool, and not oppressive. {WeNews}

• By Mary Lucas
  Aug 6, 2013

You may not have heard of one-year-old lingerie startup Adore Me. We hadn't until two days ago, when the company announced it had just raised a whopping $8.5 million in a venture capital round and had plans to take a big bite out of lingerie behemoth Victoria's Secret's market share. It sounds like an ambitious goal--especially when you consider Victoria's Secret doesn't really have any competitors. But, at the rate Adore Me is going, it's not outlandish. So, yeah, if you don't know them yet--you might want to start paying attention.

• By Dhani Mau
  Jul 11, 2013

It's all about the long line bra. What it is and where to get 'em, right this way...

• By Nora Crotty
  Jul 5, 2013

Edward Snowden and lingerie: Two things not generally associated with one another. Still, that's the marketing tactic German lingerie company Blush is using by name-dropping the NSA leaker in their latest ad campaign. And hey, if they're lookng for buzz, well played--we're biting.

• By Hayley Phelan
  Jul 2, 2013

When I went into Madewell a few weeks ago to snag my birthday top, I picked up this matching set, a collab with Honeydew Intimates, along with it. It was an impulse buy--which is something I rarely do. But I'm really glad I did.

• By Leah Chernikoff
  May 31, 2013

Going to talk to Dita Von Teese about lingerie is a little intimidating. The woman has created an entire career out of looking good in it, and then taking it off. And now, she's designing it too.

• By Leah Chernikoff
  Mar 13, 2013

We must confess: One of the invitations we were most excited to receive during Paris fashion week was from french-escort-turned-couture-lingerie-designer Zahia Dehar. Of course, we wanted to talk to this fascinating new force in French fashion as well as preview the line, so we scheduled an interview with Dehar at her atelier. Unfortunately, things didn't go quite as planned.

• By Leah Chernikoff
  Mar 11, 2013

Right now every email in our inbox that isn't related to fashion week is a pitch for Valentine's Day. Pink this and pink that and they're all pretty boring. But this one, pitching a 'bespoke' panty service that offers customers the chance to personalize a pair of fancy silk chiffon panties with your lover's name (or whatever dirty word you can think of) embroidered across the crotch, caught our attention.

• By Leah Chernikoff
  Jan 26, 2013