Throughout the summer, Rihanna's lingerie brand will be dropping self-shot images of models and influencers, reimagined by mixed-media artist Rafatoon, in its latest pieces.

Plus, luxury brands are now advertising all over Twitter.

Also, Alexander McQueen introduces fabric donation program.

There's increasingly something for everyone and every need.

He designed Rihanna's iconic CFDA Awards naked dress. Now, they're collaborating on lingerie for Valentine's Day.

Plus, Charlize Theron, Nicole Kidman and Margot Robbie cover 'W' Magazine's Friends and Family issue.

Also present: a mechanical bull.

Think: exposed lace bras, slip dresses and garter waist belts.

The brand, set to debut later this month, was slammed for appropriating traditional Japanese culture.

"This is truly the best time to be a bra shopper, and it will only get better from here."

The sustainably-minded retailer just dropped a complete range of bras and underwear.

It's not TMI if it's organic, right?

From Everlane to Savage X Fenty, the lingerie market is getting a major makeover.

Here's what we we know so far about Savage X Fenty.

I never cared all that much about underwear until I met Lonely.

Meanwhile, fragrance brands are launching lingerie.

Her brand-new, red-hot Addition Elle collection is here.

Plus, Rebekka Bay joins Uniqlo as head of its New York Innovation Center.

It’s made from deadstock fabric from the ‘70s.

The female-founded, direct-to-consumer brand actually calls it "leisurée."

Starring real women.

Scars, tattoos, beauty marks and even armpit hair are on full display.

It takes a lot to keep up the ever-evolving style of undercover Soviet agents.