Bra Shopping Sucks for Almost Everyone — But It Doesn't Have To
"This is truly the best time to be a bra shopper, and it will only get better from here."
Lingerie
Reformation Is Coming for Your Lingerie Drawer
The sustainably-minded retailer just dropped a complete range of bras and underwear.
Whitney (and Pretty Much Every Ethical Fashion Fan She Knows) Loves This Underwear
It's not TMI if it's organic, right?
Today's Newest Underwear Brands Are Changing the Game by Focusing on Inclusivity
From Everlane to Savage X Fenty, the lingerie market is getting a major makeover.
Rihanna Is About to Bring More Inclusivity to Lingerie, Too [Updated]
Here's what we we know so far about Savage X Fenty.
This is the Only Lingerie Whitney Consistently Gets Excited About
I never cared all that much about underwear until I met Lonely.
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Why Are So Many Lingerie Brands Launching Fragrances Right Now?
Meanwhile, fragrance brands are launching lingerie.
Ashley Graham Celebrated Her Latest Lingerie Launch by Wearing Her Latest Lingerie
Her brand-new, red-hot Addition Elle collection is here.
Must Read: Givenchy Debuts Childrenswear, Victoria Beckham Awarded OBE by Prince William
Plus, Rebekka Bay joins Uniqlo as head of its New York Innovation Center.
The Lace Bralette Combining Whitney’s Love For Ethical Manufacturing And Vintage
It’s made from deadstock fabric from the ‘70s.
New Brand Lively Is Bringing Athleisure to the Lingerie Space
The female-founded, direct-to-consumer brand actually calls it "leisurée."
& Other Stories Is the Latest Brand to Celebrate Real Women's Bodies in Lingerie Campaign
Scars, tattoos, beauty marks and even armpit hair are on full display.
'The Americans': How Costume Designer Jenny Gering Built Its Covetable '80s Spy Wardrobe
It takes a lot to keep up the ever-evolving style of undercover Soviet agents.
Condé Nast Editors to Create Content for Brands, Kate Upton Stars in Express Ads
And Naomi Campbell stunned at La Perla's runway show.
Jessica Chastain Is All Over Newsstands, Fashion Thieves Hit Saks and Victoria's Secret
And yes, they were caught.
We Sent Britney Spears's #1 Fan to Review Her Lingerie Show
Normally with Britney, "What U See (Is What U Get)." But not this time.
New Subscription Service Sexy Box Aims to Ramp Up Customers' Bedroom Style
It seems like we hear about a new e-commerce subscription service every week--so at this point in the game, it takes something a little more scandalous to catch our attention. Enter Sexy Box! Yes, Sexy Box. Go ahead, try to saying it without laughing. (I personally cannot.)
Rihanna Bares It for Carnival in Barbados, Lou Doillon Gets Creepy for Barneys, and Sydney Leathers Gives Sexting Advice
Rihanna's carnival Crop Over celebrations continued yesterday in Barbados--and for once, her super revealing "outfit" wasn't the least bit out of place. {Daily Mail} Barneys's fall ads featuring Lou Doillon--and a life size marionette replica of Lou Doillon--are part cool and part... ok they're kinda creepy. {WWD} Riley Keough, granddaughter of Elvis Presley and Robert Pattinson's rumored flame, is now modeling lingerie for Australian clothing company Bonds. {HuffPo} From blogs to modeling agencies, Muslim 'Hijabistas' are showing the fashion world that modesty can be cool, and not oppressive. {WeNews}
Lingerie Startup Adore Me Wants to Give Victoria's Secret a Run for Its Money
You may not have heard of one-year-old lingerie startup Adore Me. We hadn't until two days ago, when the company announced it had just raised a whopping $8.5 million in a venture capital round and had plans to take a big bite out of lingerie behemoth Victoria's Secret's market share. It sounds like an ambitious goal--especially when you consider Victoria's Secret doesn't really have any competitors. But, at the rate Adore Me is going, it's not outlandish. So, yeah, if you don't know them yet--you might want to start paying attention.
Meet Your New Breast Friend, the Longline Bra
It's all about the long line bra. What it is and where to get 'em, right this way...
German Lingerie Company Offers Edward Snowden Asylum
Edward Snowden and lingerie: Two things not generally associated with one another. Still, that's the marketing tactic German lingerie company Blush is using by name-dropping the NSA leaker in their latest ad campaign. And hey, if they're lookng for buzz, well played--we're biting.
Leah's Delicate Matching Lingerie Set
When I went into Madewell a few weeks ago to snag my birthday top, I picked up this matching set, a collab with Honeydew Intimates, along with it. It was an impulse buy--which is something I rarely do. But I'm really glad I did.