"Today, more than ever, shoppers understand that how and where they spend their dollars can drive real economic impact," says Geenie founder Chana Ginelle Ewing.

Nars knows how to make a damn good lip color.

It gets right what every other formula out there gets wrong.

Meet Lust: Gloss, the intensely shiny, moisturizing, pigmented new addition to the Pat McGrath Labs lip lineup.

These royal purples, metallics, sheer glosses and holographics will have makeup junkies swooning.

Today's nude lipsticks come in more shades, undertones and textures than ever before.

And then we photographed them all.

The makeup brand just introduced its own lipstick-and-liner duos.

Bonus: It'll feel fresh for upcoming holiday parties, too.

It's very Jane Lane — and stays on all day.

These are the formulas every lip-color junkie should try.