The YouTube tutorial megastar's forthcoming lipstick range marks her debut solo makeup venture.

We spoke with the super-influencer about growing up with the brand, and why authenticity has been the key to her success.

The process is mesmerizing.

As demonstrated by the one and only Lisa Eldridge.

She calls it "spring bling."

Courtesy of makeup artist/pro classy human Lisa Eldridge.

Lisa Eldridge worked her makeup magic on the actress.

Let her calming accent transport you to the Land of Chill.

Your playlist is about to get much prettier.

The beauty inspo your feed needs.

Also: Yes, she's aware that you find her videos to be beauty tutorial Xanax.

So bendy and fun.

We found your go-to fall makeup look.

Inspired by Kendall Jenner.

Two beauty geniuses, one really great tutorial.

Bonus: It makes your eyes look bigger.

As demonstrated by makeup artist Lisa Eldridge on "It" Brit Alexa Chung.

Less time spent on makeup = more time sleeping.

Score.