Today, the former Nasty Gal buyer has made it big off of her particular cocktail of quirky nostalgia.
For when you gotta stay — and look — cool.
Baguette bags, bucket hats and friendship bracelets, oh my Y2K.
Don't sleep on fashion's found-in-nature favorite.
From bold shearling gloves to vibrant cashmere scarves.
From casual ribbed styles to dressed-up silk options.
Some have taken Aurora James's 15 Percent Pledge; others have set aside funds to buy specifically from Black-owned businesses.
Just because beach parties are off the table, doesn't mean you can't dress for one.
Why carry your life in a boring leather tote, when you can bring the essentials in a dainty crochet bucket?
"Fake it 'til you make it," "dress for the job you want," etc.
PSA: they're much cuter than they sound.