Look Boutiques

Luxe skin care brand Vbeauté released a provocative lip gloss ad (at left) a few weeks ago that invited women to "spread those sexy lips" and caused a mini-furor on the internet. But now the posh brand is doing something truly shocking: It's moving down-market. This means Vbeauté is offering the exact same products that used to be at Bergdorf Goodman for, in some cases, less than two thirds of the original price. How is this even possible?