For Major Beauty Companies, Brand Incubation Is the Way of the Future
"You have the strength of this company to support, fund and help direct these brands, which is really ideally the best of both worlds."
l'oreal
Must Read: Proenza Schouler To Launch Sister Line of Basics, Tommy X Gigi Tease Third Collection
Plus, Agent Provocateur founder launches gender fluid lingerie line.
Must Read: 'The Cut' Takes a 43-Day Fashion Road Trip, L'Oréal Paris and Balmain Unveil Lipstick Campaign
Plus, how Estée Lauder grew sales 40 percent in China.
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The 11 Anti-Agers People on Amazon Are Obsessed With
The best products for preventing and treating signs of aging — according to Amazon shoppers.
Must Read: Watch 'Vogue' Review Kendall and Kylie's Fashion Line, A Look Inside Adidas's Turnaround
Plus, the reason Chinese tourists treat Europe as the world's biggest discount mall.
We Tested 6 Air-Dry Creams To See If Any of Them Actually Work On Curly Hair
How effortless is "effortless" hair, especially when curls are involved?
Instagirl Thylane Blondeau Is Officially the New Face of L'Oréal
This news just so happens to come exactly on her 16th birthday.
The 11 Top-Selling Eye Creams on Amazon Are All Under $25
It's never too early to start taking care of the extra-delicate skin around your eyes.
The Best-Selling Mascaras on Amazon Are All Under $27
The quest for your best lashes ends here.
If You Want Healthy, Shiny Hair, You Should Probably Stop Neglecting Your Scalp
Treating your scalp like it's, you know, *skin* could make all the difference.
Must Read: Fashion Industry Showed Up to Support Women's March, L'Oréal Invests Millions in Beauty Startups
Plus, a Condé Nast consolidation is expected this week.
Everything You Need to Know to Find the Perfect Mascara
Your guide to navigating all the wands, formulas and colors out there.
Must Read: L'Oréal Acquires Three U.S. Skincare Brands, Lanvin Debuts First Campaign Under Bouchra Jarrar
Plus, Karlie Kloss covers "Fast Company."
Hari Nef Stars as Part of a Wonderfully Diverse New L'Oréal Campaign
A distinct trend toward increasingly diverse representation has emerged amongst mass beauty brands of late.
The 19 Most Sought-After Instagram Beauty Influencers of 2016
A closer look at the beauty content generators that fans (and brands) were obsessed with in 2016.
The Meteoric Rise and Apparent Downfall of Clarisonic
How the skin-care gadgets went from being a massive success and household name to pretty much forgotten.