Lorraine Dahlinger

You've heard of monthly beauty box subscriptions for nail polish and samples, but what about one for products that don't even exist yet? From the Lab, which launched a little over a month ago, is just that. It was founded by two beauty industry and marketing veterans, Steve Dworman and Lorraine Dahlinger, and what the pair is counting on is that you, the world-weary and over-educated beauty consumer, are more interested in function, ingredients, and innovation than whether the bottle has a La Mer label on it. Allow me to explain.