Big brands are looking to deepen consumer relationships through exclusive programs for those who commit to shopping with them regularly.

Plus, the not-so-glamorous side of working in fashion journalism.

Is this company poised to be the Lululemon of the beauty realm?

The athleisure company, which has never launched a proper ad campaign, needs more eyes on its product in order to accelerate growth.

The luxury label was just one of many brands reviewed in a new study.

After a profitable third quarter, the athleisure retailer has bras, as well as tops and tanks, to thank.

It's starting to focus on store growth in Europe and Asia.

The technical men's bottoms are one of several categories resonating with consumers, despite decreased foot traffic.

He feels it has "lost its way."

Men are already shopping the brand, and new creative director Lee Holman will be tasked with attracting more of them.

Plus, Lululemon opens its first "Lab" store in the U.S.

Plus, "Cosmopolitan" EIC Joanna Coles joined the board of directors of Snapchat.

It's bottoms (and bras) up for the athletic retailer.

Lee Holman, formerly of Nike, will spearhead both women's and men's design at the Vancouver-based athleticwear company.

Plus, Lena Dunham and Hillary Clinton talk student debt forgiveness, feminism and fashion in the debut of Dunham's newsletter, Lenny.

We caught up with the up-and-coming brand during New York Fashion Week.

And now we know just how much pieces from Adidas and Kanye West's Yeezy collab are going to cost.

Get caught up.