Everything You Need to Know About the Beauty Industry, From Airbrushing to Plastic Surgery to Marketing to Beauty Ideals
Ever wonder how beauty marketers make products perfectly appealing? We got to sit in a room full of those guys while they discussed marketing and branding at WWD’s Beauty Forum earlier this week. Sound boring? On the contrary--it was completely fascinating. This is an industry full of really smart people who know how to get you to buy things, and they have very a unique window into women’s psyches. We picked up a lot of insight and wisdom during the full-day forum and naturally we’ll share it.