Fashion Tech Boom: Why It's Happening and How Startups Get Funded
Last year saw a major influx of new fashion-focused tech startups. With the early success of pioneers like Gilt Groupe and Ideeli, an industry that has typically been slow to embrace new technology has spawned a burgeoning community of game-changing ecommerce sites, mobile apps and social networking and discovery platforms. And with no shortage of new ideas or interest from financial backers, this influx shows no signs of slowing down in 2012--and we think that's very exciting. With new start-ups popping up almost daily, we set out to discover which ones are doing it right, how they’re all being funded, and what 2012 holds for the fashion tech biz.