Here's what to expect.

All 28 of the designers showing at Made's Milk Studios and Standard Hotel spaces next week are worth paying attention to. But we're especially excited about the seven designers who are joining their ranks for the first time.

You know how it can be virtually impossible to get a good shot of a look during a runway show with your phone and then you end up tweeting disappointing blurry photos of nothing? Not anymore, thanks to a genius (seriously) new app just launched by Made (formerly MAC & Milk). The Made Fashion app, which I got to try out this morning at a blogger breakfast at Milk Studios, uses technology developed with Sonicnotify (more on that in a sec) to streamline the way designers, editors, buyers and consumers experience fashion shows and presentations. Here's what it does, in bullet points because technology is confusing: • While you're at a Made fashion show, the app somehow recognizes sound waves that are inaudible to the human ear and automatically syncs your phone/iPad to what show you're at. Seriously.