It's maudlin yet campy, mesmerizing to watch come to life and conveys just the right amount of anguish — but in, like, a fun way.

Eye makeup, made simple.

Without actually having to be Zoë Kravitz.

Including a famous pink sponge, splurge-worthy skin perfectors and a surprising craft-store (!) pick.

The Rihanna- and Pat-McGrath-approved creative is ignoring trends, breaking conventions and carving out a career path that focuses on lifting people up and paying her successes forward.

An in-depth look at the career of the Kylie-Jenner-approved #dewydumplings originator.

We turned to top industry experts for some firsthand advice.

Meet Pat McGrath Labs Sublime Perfection Foundation.

The creative talent behind Ezra Miller's trippy, multi-eye illusion look from the 2019 Met Gala has had a somewhat unconventional career path.

So says legendary makeup artist Pat McGrath herself.

The prettiest way to wear color is hazy, washed-out and intentionally imprecise.

With some other pretty epic accomplishments in between.

Since getting laid off from a job in ad sales, Bhatty has become a go-to makeup artist for cool-girl actresses of all skin tones.

Yes, gold body paint.

The international makeup artist for Giorgio Armani Beauty discusses her many career accomplishments — including creating the makeup look that made beauty editors cry.

"It's an ever changing world for makeup artists, but I think that's what makes it exciting and that's what keeps me energized and going after almost 30 years being in the business."

Her path has been slightly different from your average influencer's.

Makeup artists share their top product picks — as well as their tips for flattering application.

She's been working her ass off for more than a decade — and in more than one country.

The mastermind artist behind Dior's runway makeup let us in on his creative process.

"I remember thinking makeup could transform my life."

If Kendall Jenner can wear bold lip color to the beach, so can we.

Kristen Stewart's makeup artist Beau Nelson turned to floral inspiration to dream up a slew of ultra-pretty lip and eye ideas.

The prolific makeup artist drew inspiration from Renaissance and Baroque paintings when creating the new products.