It's a valid question.

Shot by Steven Meisel, it stars a bevy of fresh faces -- including not one, but two models of color.

Not only does Cindy Bruna make an appearance in the brand's Spring 2014 images, but rumor has it Malaika Firth is coming back too.

It pays to be young, rich and beautiful...

We always love smiling models, frankly.

Up-and-coming biracial model Malaika Firth's career is moving along at a rapid pace. Just months after walking in Prada's fall 2013 runway show and starring in the label's latest ad campaign--Firth's first major campaign and Prada's second ever starring a person of color (after Naomi Campbell 20 years prior)--she's already on the cover of Vogue.

Racial diversity was a big story this fashion month, thanks in large part to The Diversity Coalition and Bethann Hardison, who, before NYFW kicked off, sent letters to the governing bodies of each of the four international fashion weeks (New York, London, Milan and Paris) calling for an end to runway racism and calling out specific designers in each city who were guilty of the "racist act" of failing to put people of color on their runways. The big question over these last few weeks has been, did it work? And, just generally, were the runways any less white this season? Overall, the answer seems to be that there was an improvement, but not a huge one.

Amanda Murphy wasn't Prada's only breakout model this season. A gorgeous 19-year-old Brit is being hailed as "the next Naomi Campbell." It's quite a declaration, and while Malaika Firth may not actually look much like the iconic supermodel, the comparison makes sense--Firth is the first black model to star in a Prada campaign (she also walked in the fall 2013 show) since Campbell in 1994.