The desire for fashion to feel more inclusive is what lifted the platform up, and then what brought it low.

Founder Leandra Medine Cohen announced the news to her employees on a Zoom call earlier this week.

The site announced the rebrand in a post titled, "Notice Anything Different Around Here?"

These brands will work with the organization and the Human Rights Campaign to put policies into practice to demonstrate their commitment to Black employees at all levels.

"The team deserves a chance to show you what Man Repeller can be with me on the sidelines so I'm going to step back and let them show you."

Consider it your much-needed escapism.

It will add some zest to my repertoire of white T-shirts and denim shorts.

From velvet bows and neon colors to pearl-studded styles and that coveted Gucci crystal-and-tortoiseshell clip.

As the market becomes more saturated, it's harder to ascend to the same levels of fame and lucrative sponsorships in the field than ever before — but it's not impossible.

The founder of "Man Repeller" shows off her colorful new digs.

The partners include a San Francisco-based private equity firm — and Man Repeller's Leandra Medine.

Plus, watch Petra Collins' new Gucci video.

It's called MR by Man Repeller, and it's as delightfully eccentric as you'd expect.

A lot about Man Repeller has changed since Medine launched in 2010, but the really, genuinely important stuff has stayed the same.

These days, fashion blogging is more than just a hobby — it’s a lucrative business.

The application process is simple for bloggers — and pretty valuable for the Swedish retailer.

And analysts argue that the athleisure "trend" is actually a movement.