Rent the Runway, the succesful online dress and accessories rental company, announced today that it has acquired Go Try It On.
Go Try It On, the app that let users share photos and style advice, will shudder, and its founder and CEO, Marissa Evans, will lead a new "Radical Innovation" team at Rent the Runway.
"Sounds like something pretty crazy, eh?" said Evans when I asked her about the new team.
