Mark Ingram

As I've mentioned before, finding a wedding dress, a wedding veil, wedding shoes, what-have-you, are not easy tasks to accomplish. There is a ton of product, plenty of ugly product, and not really many places--stores, magazines, or websites--that offer trustworthy suggestions. That's all about to change with The Aisle New York, a members-only website, set to launch the first week in October, that aims to offer brides-to-be a place to shop for everything, get ideas, and just enjoy the whole pre-wedding experience. Yesterday, I met with site's co-presidents, WWD and W vet David Yassky and former corporate lawyer Shara Levy. Essentially, the duo--along with renown bridal boutique owner Mark Ingram (who serves as chief merchandising officer) and former Vera Wang creative director Deborah Moses (who serves at chief creative officer)--have built an online world for brides interested in more than cupcake dresses and tiaras. (Although there will be some of that, of course. It'll just be well-edited.)