The social network is still in beta, but brands and creatives are already taking notice.

Meet the companies creating fashion videos that actually sell.

Empowering or discouraging? Watch Dove's new video.

Samsung spends an estimated $13 billion a year on marketing, and one of its targets is fashion industry influencers. We take a look how the company has managed to convert a few of the majors.

Why put on see-through pants when you can just spray them on?

Installing beacon devices -- which transmit information straight to your smartphone -- into 275 designer eggs throughout NYC was quite an undertaking.

Installed in a train station, this digital ad makes a delightful case for hair products.

Could regular people sell clothes better than Karlie Kloss and Sasha Pivovarova?

Five shoppers at a time will be able to watch a panoramic live-stream (or later, a replay) of Topshop's Unique show.

This is something fans of the brand are going to be excited about.

Eagle-eyed buyers and editors may notice this fashion week a curious uptick in the use of alpaca -- a mohair-like material usually associated with momish twinsets -- on the runways. And that's no accident: In fact, the Peruvian government is compensating them for doing so.

It's like being in his head, or at least his studio.