Founder Callia Hargrove discusses what it's like to start a company amid a pandemic, what marketing that centers diversity and inclusion looks like and how brands can (and should) communicate right now.
Plus, Rixo designs "Stay at Home" T-shirts to support the NHS.
Plus, Kanye West talks Yeezy in "WSJ" magazine.
Plus, luxury brands are now advertising all over Twitter.
Also, the CFDA Awards have four new categories.
As it turns out, many brands are finding success with this strategy.
Plus, Duro Olowu creates exhibit for Chicago's Museum of Contemporary Art.
Sponsorships include full-funnel marketing integration and direct access to early startup fashion and beauty brands.
You're one click away from a career in fashion.
There's no time like the present!
Here's your next career step.
The social network is still in beta, but brands and creatives are already taking notice.
Meet the companies creating fashion videos that actually sell.
Samsung spends an estimated $13 billion a year on marketing, and one of its targets is fashion industry influencers. We take a look how the company has managed to convert a few of the majors.
Why put on see-through pants when you can just spray them on?
Installing beacon devices -- which transmit information straight to your smartphone -- into 275 designer eggs throughout NYC was quite an undertaking.
Installed in a train station, this digital ad makes a delightful case for hair products.
Could regular people sell clothes better than Karlie Kloss and Sasha Pivovarova?
Five shoppers at a time will be able to watch a panoramic live-stream (or later, a replay) of Topshop's Unique show.
This is something fans of the brand are going to be excited about.
Eagle-eyed buyers and editors may notice this fashion week a curious uptick in the use of alpaca -- a mohair-like material usually associated with momish twinsets -- on the runways. And that's no accident: In fact, the Peruvian government is compensating them for doing so.
It's like being in his head, or at least his studio.
