marketing
Backstory Is Building a Modern Marketing Agency With Diversity at the Forefront
Founder Callia Hargrove discusses what it's like to start a company amid a pandemic, what marketing that centers diversity and inclusion looks like and how brands can (and should) communicate right now.
Must Read: Megan Thee Stallion Covers 'Marie Claire,' the Dos and Don'ts of Marketing During a Pandemic
Plus, Rixo designs "Stay at Home" T-shirts to support the NHS.
Must Read: Instagram Live Is Surging in the Social Distancing Era, Can a Fashion TV Show Launch a Successful Fashion Brand?
Plus, Kanye West talks Yeezy in "WSJ" magazine.
Must Read: Gap Names New CEO, the Dixie Chicks Cover 'Allure'
Plus, luxury brands are now advertising all over Twitter.
Must Read: Kith Women and Estée Lauder Announce 2nd Collaboration, Sophie Turner Covers 'Elle'
Also, the CFDA Awards have four new categories.
Why Are All the Brands Texting Me? An Investigation
As it turns out, many brands are finding success with this strategy.
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Must Read: Beauty's Resale Market Is Growing, Steph Korey Is Back at Away
Plus, Duro Olowu creates exhibit for Chicago's Museum of Contemporary Art.
How to Sponsor Fashionista's eBooks and PDF Downloads
Sponsorships include full-funnel marketing integration and direct access to early startup fashion and beauty brands.
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Why Fashion Marketers Should Be Paying Attention to Ello
The social network is still in beta, but brands and creatives are already taking notice.
3 Startups Making Shoppable Video a Reality
Meet the companies creating fashion videos that actually sell.
How Samsung Penetrated the Fashion Industry
Samsung spends an estimated $13 billion a year on marketing, and one of its targets is fashion industry influencers. We take a look how the company has managed to convert a few of the majors.
Lululemon Pokes Fun at Its Own PR Disaster for April Fool's
Why put on see-through pants when you can just spray them on?
Fabergé's NYC Easter Egg Hunt Marks the Largest Beacon Deployment Ever in the U.S.
Installing beacon devices -- which transmit information straight to your smartphone -- into 275 designer eggs throughout NYC was quite an undertaking.
This Clever Swedish Ad Channels Our Greatest Hair Aspirations
Installed in a train station, this digital ad makes a delightful case for hair products.
Free People to Replace Models With Customer Photos Online
Could regular people sell clothes better than Karlie Kloss and Sasha Pivovarova?
Topshop to Live-stream Fashion Week Show in 3D at Flagship Store
Five shoppers at a time will be able to watch a panoramic live-stream (or later, a replay) of Topshop's Unique show.
Tommy Hilfiger to Serve Up Bespoke Images on Demand During Runway Show
This is something fans of the brand are going to be excited about.
Why You'll Be Seeing Lots of Alpaca on the Runway This Fashion Week
Eagle-eyed buyers and editors may notice this fashion week a curious uptick in the use of alpaca -- a mohair-like material usually associated with momish twinsets -- on the runways. And that's no accident: In fact, the Peruvian government is compensating them for doing so.
Zac Posen Releases a Musical Version of His Lookbook on Spotify
It's like being in his head, or at least his studio.