Martin Cooper

Belstaff made their name on waxed cotton jackets since opening up shop in 1924--but in the past several seasons creative director Martin Cooper has seemed keen to leave that heritage behind, perhaps in an effort to establish the brand's fashion cred. For fall 2013, however, Cooper seemed ready to go back to the brand's roots.

What do you have to do to keep a nearly 90-year-old British heritage brand relevant? If you’re Belstaff’s Chief Creative Officer Martin Cooper, the ke