See Every (Under-$25!) Product From Ariana Grande's Debut Makeup Collection for R.E.M. Beauty
Get a first look at all 62 formulas and shades before they drop.
13 Lengthening Mascaras to Try Instead of Lash Extensions
These formulas build lots of fluttery, dramatic length — without clumping.
See Every (Under-$24!) Makeup and Skin-Care Product From Uoma By Sharon C.
Pull Up for Change founder Sharon Chuter is changing the conversation around 'clean' beauty and making shopping Black-owned accessible via her latest venture with Walmart.
Here's Your First Look at Valentino's Luxurious New Makeup Collection
"Valentino beauty is for the dreamers."
18 Colorful Mascaras to Brighten Up Any Beauty Look
Including sapphire blues, amethyst purples, punchy pinks and even a handful of neons, pastels and metallics.
Must Read: Data Underscores Importance of Latinx Consumers for Beauty Industry, Patagonia Names New CEO
Plus, Galeries Lafayette is pivoting to cater to local shoppers.
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Must Read: Emma Chamberlain Covers 'Cosmopolitan', Black Frame Closes Its Doors
Plus, Zoë Kravitz graces the cover of "Elle."
11 Colorful Mascaras to Brighten up Your Makeup Routine
Go beyond basic black with these lively lash enhancers.
13 Lengthening Mascaras That Will Prompt People to Ask if You Got Lash Extensions
We consulted the experts for their top eye-enhancing picks.
13 Products That Will Make You Want to Incorporate Almond Oil Into Your Whole Beauty Routine
Our favorite skin, hair and makeup picks.
Lashes Are the New Brows When It Comes to Standout Runway Makeup
So says legendary makeup artist Pat McGrath herself.
The 24 Best Beauty Products Fashionista Editors Discovered in January
Including mood-lifting candles, skin-saving masks and fragrances that remind us spring is (eventually) coming.
Pat McGrath Labs Is Finally Adding a Mascara to Its Permanent Makeup Collection
We got to take it for an early test drive.
An Oral History of How Maybelline Great Lash Came to Be the World's Most Recognizable Mascara
That iconic little pink-and-green-tube has quite the backstory.
Glossier Mascara Is Finally Here, and It's Very, Very Good
It supposedly took 248 tries to get the formula just right.
How to Remove Waterproof Mascara Without Ruining Your Lashes
Beauty vlogger Farah Dhukai shares her tips.
I Tried Those Weird Magnetic Lashes You've Been Seeing All Over Instagram
Spoiler alert: These gimmicky, glue-free eyelashes might actually be worth the hype.
People Keep Asking Whitney If She Has Lash Extensions Because of This $14 Mascara
Not exaggerating, not #spon.
Cara Delevingne's Rimmel Mascara Ad Was Banned in the U.K. for Being 'Misleading'
It's not the first time this has happened.
ICYMI: We're Totally Psychic, Street Style Tips From Moscow & Breaking Up With the Natural Hair Community
A must-read roundup of our most popular stories of the week. You're welcome.
The Best-Selling Mascaras on Amazon Are All Under $27
The quest for your best lashes ends here.
The Ultimate Guide to Makeup Bag Essentials for 2017
It's time to whip your beauty stash into shape.
Everything You Need to Know to Find the Perfect Mascara
Your guide to navigating all the wands, formulas and colors out there.
The Best Mascara Stephanie Has Ever Used — No, Really
Congratulations, Marc Jacobs, you've done it: You've created the perfect mascara.