Maybelline

Plus, Maybelline is the TCS New York City Marathon's first cosmetics partner.

It delivers a softer hue for my auburn lashes *and* it holds a curl all day long.

These expert-approved powders lock in every look without appearing — or feeling — heavy on the skin.

With no real commitment but plenty of immediate impact, these are the "situationships" of brow products.

Plus, Peggy Gou is Maybelline's newest ambassador

Expert-approved, long-lasting picks for every desired finish.

Including a hydrating concealer that hides undereye circles, an ultra-blendable matte eye pencil and multiple serum-like lip oils.

Where most fixate on finding the next big thing, these beauty fanatics instead journey back in beauty history, and their findings have interesting implications for the future.

Plus, inside Maybelline's Reddit success.

They appear together in the beauty brand's latest mascara ad.

"I think beauty is a really great entry point into a lot of bigger conversations around the way that our society functions and just in the way that people are."

The content creator and beauty founder has spent years immersed in the industry, so she knows a quality product when she sees it.

It's a foolproof eye enhancer that works on everyone.

Because "nude" is never a one-shade-fits-all proposition.

Including a years-old hair curling wand that "smells like high school drama and hairspray from doing musicals."

Somber effects and early 2000s-esque waterliner are trending in a major way.

Plus, she discusses learning how to do eyeliner on YouTube and going viral on TikTok.

Not one of these expert-approved lash enhancers costs more than $20.

Eye shadow has never been more foolproof.

Featuring a whole bunch of multitasking formulas that helped us streamline our summer routines (so we can be as lazy as possible).

This yellow is anything but mellow.

... but was she the runway makeup artists' muse?

The viral social media sensation and face painter to Gigi Hadid shares her favorite products, where she finds vintage cosmetics and how she keeps her skin from freaking out.

Including glitters, glosses and amped-up neutrals.