Foundation Is Becoming the Most Innovative Category in Makeup
It's all part of the ongoing competition go attract younger consumers.
Maybelline
An Oral History of How Maybelline Great Lash Came to Be the World's Most Recognizable Mascara
That iconic little pink-and-green-tube has quite the backstory.
11 Lightweight Foundation Sticks That'll Cut Your Makeup Routine in Half
A must-have product for lazy makeup wearers.
11 Ultra-Hydrating Tinted Lip Balms to Get You Through Summer
Lipstick: It's not a goodbye, it's a see you later.
Must Read: Tiffany Haddish Covers 'W' Magazine, Virgil Abloh and Christian Siriano Make 'Time''s 100 Most Influential List
Plus, Gucci and Guess reach agreement on nine-year trademark battle.
Makeup Artist Erin Parsons Let Us Tag Along Backstage at NYFW
Get an up-close glimpse at the dreamy makeup looks she created for the Fall 2018 Alice + Olivia presentation.
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The Next Generation of Backstage Beauty Pros You Need to Know
Meet the new guard of makeup artists, hairstylists and nail artists making the runways a more beautiful place.
How Drugstore Beauty Is Rebranding For a New Generation
The mass beauty establishment is undergoing an aesthetic reawakening.
The 15 Most Game-Changing Beauty Launches of 2017
Shout-out to Rihanna, Kim Kardashian and Pat McGrath for making the past 12 months a bit more beautiful.
How Celebrities Ruled The Beauty Industry in 2017
The past 12 months have proven that celebrities are the ultimate influencers.
Everything I Learned From Attending a Gigi Hadid Makeup Masterclass
There is no such thing as doing something half-assed in the land of Gigi Hadid.
Gigi Hadid Is Collaborating on a Makeup Line for Maybelline [Updated]
The 22-year-old model became the face of the cosmetics giant in 2015, and now she's taking their partnership to the next level.
We're Going to Be Putting Lipstick All Over Our Faces For Spring 2018, Apparently
It's the makeup trend we've seen backstage all throughout the New York shows.
The 11 Best Drugstore Highlighters For a Next-Level Glow
Our favorite cream and powder formulas that won't blow your budget.
Gigi Hadid's Makeup Artist Erin Parsons Officially Signs With Maybelline
She's been tapped as the brand's new global makeup artist.
Everything You Need to Know to Find the Perfect Liquid Eyeliner
Plus, 13 of our absolute favorite formulas.
Cara Delevingne's Rimmel Mascara Ad Was Banned in the U.K. for Being 'Misleading'
It's not the first time this has happened.
The 11 Best-Selling Concealers on Amazon Are All Under $20
A perfectly evened-out complexion, right this way.
How to Find the Most Flattering Nude Lipstick For Your Skin Tone
Today's nude lipsticks come in more shades, undertones and textures than ever before.
We Tested 24 Cool New Lip Colors in Every Texture and Finish
And then we photographed them all.
The Best-Selling Mascaras on Amazon Are All Under $27
The quest for your best lashes ends here.