Simply put, aligning your product — whether it's a car or a handbag — with a glamorous lifestyle is just good marketing.
In all the roles Carine Roitfeld has played on the fashion stage--editor-in-chief, stylist, author, style icon --we've never seen her try her hand at designing. Until now.
Kate Upton may be conquering high fashion, as evidenced by her first-ever cover for Vogue Italia , and her not one but two editorial spreads in American Vogue this year. But she's just landed a gig that brings her back to her pin-up, bikini babe roots: She's going to be in a Super Bowl commercial.
Miami swim week kicks off tomorrow. While the abbreviated fashion week gets as much attention for the t and a on display as it does for the swimwear, a new collab to promote Miami swim caught our eye. Hot Miami boutique The Webster, which the rest of the country has had been fortunate enough to have chance to shop lately as it's one of the shop-in-shops at Target, has teamed up with show sponsor Mercedes-Benz and Teen Vogue editor Mary Kate Steinmiller on a jewelry collections. For those of you who don't know, Steinmiller is an accomplished jewelry designer as well as a full time editor and street style catnip. In fact, her jewelry making skills probably helped land that Teen Vogue job. We caught up with Steinmiller to get all the details on her new collection for The Webster, how she got into making jewelry (she makes every piece by hand), and how she balances accessory design with a full time job at Teen Vogue.
The unstoppable Terry Richardson is at it again, this time via Mercedes-Benz. In his commercial for the car maker, Jessica Stam is either a spy making some kind of getaway attempt, or a thief with a vehicle fascination. Either way, she really, really likes this car. Enough to caress it like an extremely beautiful lover.
Less than a day after Mercedes-Benz Fashion Week head honcho Fern Mallis announced she was leaving to head up her own consulting firm, parent company