Why 'The New York Times' Is Going All in on Merch
We're used to seeing media brands pivot to video, but not so much to clothing.
Merch
Why Collegiate Merch Is 'Fashion' Now
College-licensed apparel has found its way onto runways and into tastemakers' closets, just in time for back-to-school season.
Should Maura Wear This Harry Styles T-Shirt to a Harry Styles Concert?
See you next week at Madison Square Garden.
Prepare Ye: Kanye West's 'ye' Merch Is About to Go Global
Before you know it, these hoodies and tees will be more ubiquitous than the infamous 'Pablo' gear.
Why Food Merch Is Having a Fashion Moment
From restaurants to specialty grocery stores, soon you'll be shopping at your favorite dining spots.
Must Read: Lil Miquela Had Her Account Hacked, Meghan Markle's Having a Big Effect on Small Brands
Plus, Rodan + Fields is under legal scrutiny for its Lash Boost eyelash serum.
Subscribe to our newsletter.
Must Read: Naomi Campbell Asks 'Vogue' to Add African Edition, Heron Preston on His Bootleg Beginnings
Plus, MAC revealed a launch date for its Aaliyah makeup collaboration.
Everything's Going to Be Okay Because There's a Bunch of Chic New Harry Styles Merch
Including, but not limited to, two tees, a hoodie and a button of his face as a baby.
Justin Timberlake Continues on His Path to Rebrand Through Fashion With New Merch, Pop-Up
The line includes more than a dozen collaborations with Heron Preston, Levi's and more.
Must Read: The CFDA Pens Pre-Fashion Week Letter Defining Sexual Harassment, Mobile Commerce Sales Hit $1.35 Trillion
Plus, Stella McCartney will dress Justin Timberlake for his halftime performance at the Super Bowl.
Genius Made a Line of Merch to Commemorate the Most Iconic Songs of 2017
Whether Justin Bieber, Frank Ocean or SZA tops your "Most Played" list this year, you can now wear your favorite lyrics on your sleeve.
33 Merch Gifts to Give the Most Passionate Music, TV and Food Enthusiasts
Harry Styles dad hats, "Stranger Things" skateboard decks, In-N-Out tube socks...
Must Read: Merch Hype Is as Strong As Ever, Sophia Amoruso Raises $1.2 Million For Girlboss Media
Plus, guys are flocking to spas.
Is Church Merch the Next Big Thing in Streetwear?
Don't laugh it off — with the power to attract fans like Justin Bieber and Hailey Baldwin, this is a serious question.
Kim Kardashian's Coachella-Inspired Merch Drop Includes Drug and Alcohol Paraphernalia [Updated]
This from someone who famously doesn't even drink.
The 11 Biggest Fashion Stories of 2016
Your guide to everything that got the industry talking this year.
The 15 Biggest Fashion-Meets-Pop Culture Moments of 2016
When our industry collides with the worlds of celebrity, music, film, television and politics, the results can be quite memorable — and in certain cases, iconic enough to go down in history.
A Look Back at the Year in Merch
Our take on Kanye West, Justin Bieber, and all of the hottest music-driven apparel.
Must Read: Kylie Jenner Faces Copyright Infringement Lawsuit, Beyoncé Launches Holiday-Themed Merch
Plus, Patagonia is donating all $10 million (!) of its Black Friday sales.
Justin Bieber Merch Boosts Sales and Social Engagement for Urban Outfitters
The Bieber Effect is real.
Must Read: Sonia Rykiel to Close Secondary Line, The Weeknd Announces Pop-Up Shops
Plus, which Jenner sister is winning more with Gen Z?
Hey, Quick Question: Where Will Justin Bieber Sell His 'Purpose Tour' Merch Next?
This tour seems literally never-ending, as does this rollout of #merch.