As the night wore on (and a monsoon raged outside), Surface to Air revelers made their way from the store's new flagship to the late-90s staple B Bar on Bowery. By the time we got there, we were soaked to the bone, but somehow all the lovelies and trendsters miraculously managed to stay fresh and dry through their transit. Another 90s reference of the night--lots of guys toting bulky backpacks, which got to be kind of a bitch navigation-wise as the bar got crowded. We spotted Surface to Air co-founder Jérémie Rozan schmoozing with his party people, plus DJ/fashion girl Mia Moretti, Genevieve Jones, and Emily Weiss (who did a drive-by for some champers and photo ops), editor of the Fashionista-awarded "Best Fashion-y Beauty Blog" Into the Gloss. Kid Cudi himself stopped by later, along with Chromeo, who performed for the pumped up crowd. On our way out, to our pleasant surprise, we bumped into James “PJ” Ransone. Who, you ask? Well, hipster subway commuters may recognize as the denim-clad guy in those Opening Ceremony x Levi’s ads, but fans of The Wire know him as tragic, trigger-happy longshoreman Ziggy Sobotka.

• By Mickie Meinhardt
  Sep 10, 2011

Ever notice how sometimes the most stylish girls at fashion parties are behind the DJ booth? Well, for the most part, that's no happy accident. Over the past few years, it seems a crop of young, well-dressed fashion girls has emerged as the go-to djs for fashion parties. Brands these days want girls who look the part. What's interesting about them is that almost none of them are just djs for a living. Most have some other role in the fashion or entertainment industry that occupies their daylight hours, while their nights are spent looking cute with headphones as their main accessory. Tonight, for example, we're headed to a party that model/actress/musician Solange Knowles is dj'ing. The following 10 girls have varying degrees of actual DJ talent, but what they do have in common is an innate sense of style that we all want to emulate. Here's a little guide to who these girls are.

• By Dhani Mau
  Aug 11, 2011

Swiss luxury house Bally has partnered with DKMS, the world's largest bone marrow donor center, in the fight against Leukemia. Last night, the brand hosted an exclusive preview of their sporty Spring 2011 collection, along with DKMS Americas co-founder Katharina Harf, in the Madison Avenue Bally boutique. Guests were invited to shop the collection of leather trimmed canvas totes, color blocked wedges, and an array of leather goods for men. The particularly nice part? A hefty 20% of the evening's sales was donated to DKMS to help recruit bone marrow donors for Leukemia patients. DJ Mia Moretti and violinist Caitlin Moe entertained the chic crowd with remixes of Robyn, MGMT, and Yelle dance tracks as models clad in minimalist, floor length dresses from the line floated about the space. Not a bad way to spend a Thursday evening.

• By Sarah Ferguson
  Jan 28, 2011