After years of struggle, the retailer seems to finally be coming out on the other side.
The JCPenney saga continues with new/old CEO Mike Ullman setting the stage for his attempt to turn around the retailer after former CEO Ron Johnson's turnaround attempts backfired in a big way, resulting in his departure from the company and a $985 million loss.
J.C. Penney wants you back. It's sorry it ever tried to do away with coupons and sales. It wants you to know, customers, that you're the love of its life and that its learned from its mistakes. So, please come back? Pretty please? In an unusual move, the troubled retailer has released 15 and 30 second commercials apologizing to customers.