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ModCloth

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Shopping

How Susan Koger Built ModCloth's $100 million Empire from Her College Dorm

These days, it seems like a gimmicky new e-commerce site appears about once a week. But this was not the case in 2002, when Susan Koger launched ModCloth--then a solution to her vintage shopping addiction. Now, ModCloth is practically synonymous with that sort of twee, retro, "indie" look we all know--a look that's beloved by lots of ladies, who all now have a go-to place to get it affordably. Thus, ModCloth is also a major e-commerce business with a massive online community of loyal customers. We caught up with Koger to talk about her recently launched plus-size line and how she launched the business from her dorm room.

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Business

A Message to Modcloth Regarding The "Blog Writer Dress"

Gently priced, self-described "indie" clothing site Modcloth is selling a dress called the "blog writer dress." It is an off white star-print baby-doll dress with a pinafore-type smock that retails for $131.99. There's a stereotype about bloggers that they are slovenly and perma-pajama-ed and stuck in the middle of a macbook-and-couch sandwich. Feeding into that stereotype, Modcloth's "blog writer dress" looks appropriately like a nightgown. For an eight-year-old. I blog and I edit a blog and I don't dress like this. Nor do any of my friends who edit and write online. The Gloss took an informal poll of some lady bloggers only to find out that they, too, did not wear, as Triangle Music's Valerie Marino calls it, "hipster muumuus," to work.

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Style

How To Make Red, White, and Blue Look Chic (Or at Least Cute)

It's Fourth of July weekend. That means no work, the beach, picnics, fireworks, family, and friends. But it's also a celebration of the birth of the United States. What better way to recognize our independence than to wear the national colors? Oh, yes, we recognize that red, white, and blue is not the easiest combination to pull off. So we're offering some ideas that'll keep you from looking like our favorite kook, Katy Perry.