As if you needed any more evidence that the digital world is taking over the fashion industry one click at a time, it seems even Hollywood's A-list is on board. On the eve of NYFW's close, I joined the perpetually chic Zoe Saldana and her fiancé Keith Britton in an airy penthouse atop midtown's London Hotel to fête MyFDB.com. The power couple founded their style-centric web venture less than two years ago; short for "My Fashion Database," the site was developed to offer an IMDB-like experience for the style crowd, offering fashion professionals a place to upload and share their resumés. MyFDB also functions as an image gallery, complete with both magazine covers and print campaigns, as well as a style news feed (MyFDBlog--ha!). Just this month, the site relaunched on a brand-new platform and added e-commerce to the mix--meaning that now, while you're checking out that Lanvin ad on your computer screen, you can instantly click to buy the sparkling cuff Karen Elson's sporting. Enticing!
You might have heard of MyFDB, which bills itself as the IMDB for fashion. It launched a few years ago but kinda fell off our radar until we learned that Zoe Saldana (a favorite since Center Stage, hello) is one of the founders and our interest was piqued once again. Saldana is getting married to the site's co-founder, model and entrepreneur Keith Britton. So we e-chatted with the soon to be newlyweds about how they got into the business of catering to fashion professionals (and obsessives like us), what's up next for the site (think fashion archives people), and how they manage to work together and still stay engaged.