American Apparel Responds to Nancy Upton's Campaign Against Their "Next Big Thing" Plus-Size Model Search; Explains Why Upton Didn't Win
Last month, American Apparel launched a nationwide contest to find a plus-size model, in celebration of the brand's addition of XL sizes to a couple of their styles. The contest, titled "The Next Big Thing," was rife with euphemisms and jokes, which outraged many who felt that the contest was mocking, rather than celebrating plus-size women. But no one felt stronger than Nancy Upton, who challenged American Apparel by entering the contest and submitting photos of herself gorging on food, and generally satirizing what she perceived to be the company's misconceptions about plus-size women. Of course, Upton actually wound up receiving the most votes in the contest, and should have won but the company decided to award the title of "Next Big Thing" to other contestants. Now, The Frisky has alerted us to a letter American Apparel's Creative Director Iris Alonzo sent to Upton, which Upton also published on her Tumblr this morning. The letter addresses both Upton's campaign against the contest, and the reason why she didn't win despite getting the most votes.